VARs Think Outside the Box with ADTRAN ProCloud℠ Managed Services
November 20 2014 - 8:30AM
Business Wire
Cloud-based services provide VARs a path to new
markets and recurring revenue
ADTRAN®, Inc., (NASDAQ:ADTN), today announced its ProCloud℠
program is giving Value-Added Resellers (VARs) the ability to
expand beyond hardware-only solution portfolios and transform into
managed service providers (MSPs). ADTRAN ProCloud℠ is a platform of
managed services that includes a turnkey model as well as the
flexibility of a partner-branded option. This duality streamlines a
path for ADTRAN partners to rapidly launch reliable cloud-managed
services and transform their business models by significantly
reducing deployment times, helping them become more competitive
with a recurring revenue model. Partners’ enthusiasm for the
program is exemplified by ProCloud services growth that has nearly
doubled quarter over quarter in 2014.
“With the explosion of mobility and related network
applications, demands on enterprise networks continue to intensify.
Simultaneously, SMBs, schools, universities and other distributed
enterprises are increasingly challenged to provision, troubleshoot
and maintain more sophisticated wireless networks with reduced IT
staffs. These organizations are looking to offload some of this
burden, presenting a tremendous opportunity for VARs,” said Nolan
Greene, research analyst for IDC’s Network Infrastructure Group.
“VARs are a trusted member of the IT community, and a comprehensive
cloud-managed services platform enables them to easily expand into
new markets, build upon strong existing customer relationships and
transform their business models and revenue potential.”
ADTRAN ProCloud was launched with a managed Wi-Fi model that has
been used by VARs to significantly increase business within the
small to medium business and enterprise markets, as well as in
education, stadiums, retail and other entities as they deal with
the impact of users bringing their own devices onto networks. With
a viable managed service option, these customers can opt out of the
high upfront capital costs of a broad Wi-Fi deployment, quickly
meet user needs and rapidly scale deployments as demand
increases—all without requiring additional internal IT resources.
ADTRAN’s VAR partners will be able to layer additional,
industry-specific services on top of the managed Wi-Fi service to
generate additional value and revenue. Services like security and
content filtering have been of particular interest.
“Exponential growth in traffic is putting more and more stress
on network operations and management. At the same time, IT
departments are rethinking how their networks could be leaner and
better managed. ADTRAN ProCloud turns this challenge into an
opportunity for VARs, simplifying their ability to support
reliable, scalable networks,” said Ted Cole, ADTRAN’s vice
president of channel sales. “ADTRAN continues to supply our
partners with the tools needed to provide best-in-class solutions
to their customers. ADTRAN ProCloud extends that commitment by
enabling them to truly reinvent their revenue cycle, expand
addressable markets and attract new customers.”
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and
communications equipment. ADTRAN’s products enable voice, data,
video and Internet communications across a variety of network
infrastructures. ADTRAN solutions are currently in use by service
providers, private enterprises, government organizations, and
millions of individual users worldwide. For more information,
please visit www.adtran.com.
Connect2 Communications for ADTRANAshley Baster,
919-435-9112ashley@connect2comm.com
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