CAMBRIDGE, Mass., June 15, 2017 /PRNewswire/ -- Akamai
Technologies, Inc. (NASDAQ: AKAM), the world's largest and most
trusted cloud delivery platform, today announced that The Telegraph
Media Group (TMG), one of the UK's leading multi-platform
publishers, has implemented Akamai's Image Manager service to
improve page load times and increase the duration of users'
sessions, positively impacting the publisher's ad-related business
metrics.
In the face of changing consumer demands and expectations,
online publishers are seeking new ways to reach and engage their
audiences. Central to the discussion is the fact that high-quality
images are effective in driving better online engagement. However,
it has become increasingly difficult to deliver a consistent
experience to users across the wide variety of devices over
unpredictable networks. Oftentimes, website and app performance can
easily get bogged down by heavy images and developers have to spend
significant time and effort to solve the puzzle of when to deliver
the right image for each and every site visitor and app user.
Therefore, the Telegraph Media Group partnered with Akamai to test
and understand how optimizing images for key use cases and devices,
and thereby improving page load times, could improve user
experiences, user session lengths and ad impressions.
A test conducted by SOASTA, an independent company at the time
of the study but now part of Akamai, which collected data about
page load times and user session lengths, demonstrated the business
value of adjusting images to serve the right image in the right
format to each device. The Telegraph Media Group saw the following
results after using Image Manager:
- Achieved 9.6 percent overall improvement in page load time
- Realized 2 percent overall improvement in overall session
length
- Decreased page load time by nearly 34 percent for mobile
devices
- Increased sessions lengths by almost 13 percent on mobile
devices
- Saw an average 50 percent reduction in image weight
- Boosted engagement and advertisements displayed
- Freed engineering resources to focus on strategic
initiatives
"The results proved that our hypothesis was right – that even
small incremental performance improvements could ripple out to make
a massive downstream impact and for publishers like ours," said
Toby Wright, chief technology
officer at Telegraph Media Group. "Image Manager has made a
tremendous impact as we test new distribution models. It would take
too many engineering resources and hours to try to match Image
Manager's capabilities in displaying the right size image for every
screen over every network condition possible. Plus, such efforts
would distract us from our strategic focus."
Akamai's Web Performance solutions, including Image Manager and
Ion, are designed to optimize websites for maximum performance,
offload, and deliver an optimal user experience. Akamai's
Image Manager is an easy-to-use solution that simplifies and
automates the process of transforming and quickly delivering the
highest quality derivative images to website visitors and mobile
app users. The benefits of Image Manager can include lower
costs and higher operational efficiencies for content owners and
rich image experiences for end users. The product is also
designed to reduce the weight of images by delivering the right
size and resolution for the end device's screen and connectivity
profile at that moment.
"As the test proved, delivering the right image to the
right device can perceptibly impact page load times and improve the
end-user experience," said Craig
Adams, vice president, web performance products, Akamai
Technologies. "This improvement can significantly affect
end-user behavior and encourage longer sessions which, in turn,
typically leads to more ads are being served and viewed. For
example, publishers such as the Telegraph have been able to drive
up their online ad revenues leveraging the Akamai
solutions."
To read the full white paper and the test results, please visit:
www.akamai.com/telegraph.
About The Telegraph Media Group
Telegraph Media Group (TMG) is a multi-media news
publisher of the world-renowned, agenda-setting content found in
its titles: The Daily Telegraph, The Sunday Telegraph, The
Telegraph website and The Telegraph weekly world edition. The Daily
Telegraph, The Sunday Telegraph and The Telegraph are known for
their award-winning, investigative editorial. The Daily Telegraph
is the UK's best-selling quality daily newspaper with a
long-established history of over 150 years and is unique in having
maintained its broadsheet format.
About Akamai
As the world's largest and most trusted cloud delivery
platform, Akamai makes it easier for its customers to provide the
best and most secure digital experiences on any device, anytime,
anywhere. Akamai's massively distributed platform is unparalleled
in scale with over 200,000 servers across 130 countries, giving
customers superior performance and threat protection. Akamai's
portfolio of web and mobile performance, cloud security, enterprise
access, and video delivery solutions are supported by exceptional
customer service and 24/7 monitoring. To learn why the top
financial institutions, e-commerce leaders, media &
entertainment providers, and government organizations trust Akamai
please visit
www.akamai.com, blogs.akamai.com,
or @Akamai on Twitter.
Contacts:
|
|
Helen Yang
|
Tom Barth
|
Media Relations
|
Investor
Relations
|
858-404-1436
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617-274-7130
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htse@akamai.com
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tbarth@akamai.com
|
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/the-telegraph-media-group-delivers-better-experiences-for-global-readers-with-akamais-image-manager-300474182.html
SOURCE Akamai Technologies, Inc.