By Christopher Bjork 

MADRID-- Telefónica SA on Wednesday said it is embarking on a "cycle of growth," after the telecommunications company's profit fell sharply in the fourth quarter because of charges at its businesses in Venezuela and Europe.

"We're raising our ambitions for the coming two years," Chairman César Alierta said in a news release, citing the company's strategy of becoming a bigger player in fewer markets and an "evident change" in operating trends in markets such as Spain.

Spain's largest telecommunications company said net profit for the three months ended Dec. 31 was EUR152 million ($172.5 million), down almost 90% from EUR1.45 billion a year earlier.

The Madrid-based company had already said it was slashing the value of its assets in Venezuela to reflect the sharp devaluation of the country's currency. It also assumed restructuring costs at its German unit linked to its takeover of rival phone operator E-Plus, and wrote down the value of its Italian holdings. Combined, these charges lowered Telefónica's quarterly profit by EUR1.06 billion.

Revenue in the fourth quarter fell 14% to EUR12.4 billion. For the full year, Telefónica said profit fell 30% to EUR3 billion and revenue declined 12% to EUR50.4 billion.

Telefónica, whose cellphone towers and underground phone networks span most of Latin America and several of Europe's biggest countries, has rewired its empire in recent years, exiting markets where it lacked scale or product offering, and bulking up where it was already a big player.

This strategy led the firm to exit Ireland and the Czech Republic, and more recently, the U.K., where it is negotiating the sale of its O2 unit for GBP10.25 billion ($15.89 billion) to Hutchison Whampoa Ltd. Chief Financial Officer Angel Vilá said the company is "highly confident" that the proposed U.K. sale will come to fruition.

Telefónica is plowing proceeds from some of these sales into acquisitions it made in Brazil, Germany and Spain. The former Spanish phone monopoly is betting that having a leading position in these three markets and others in Latin America will drive growth in coming years. On Wednesday, the company forecast sales growth of more than 7% in 2015--excluding from that calculation its sales in the U.K. and Venezuela--and more than 5% in 2016.

At the end of 2014, Telefónica said it had 341 million customers, up 6% on the year.

Telefónica signaled that it will continue to invest heavily in coming years, laying fiber-optic cables in the ground, building out its pay-television platform and upgrading its cellphone networks. Capital expenditures will reach 17% of sales in the coming two years, roughly the same as in 2014, before easing back to 15% of sales from 2017.

Like rivals, Telefónica is seeing a jump in mobile data traffic, up 64% on the year, as more customers switched to smartphones. The company is looking for ways to cash in on higher data consumption. A third of subscribers use more data than they have subscribed to, leaving room for Telefónica to upgrade users to bigger and more expensive data packages in coming years.

In Spain, where Telefónica lost millions of customers during crisis years to cheaper rivals, the company is drawing new customers and retaining existing ones by bundling together high-speed internet, digital television, fixed-line phone services and mobile coverage in a single product. A modest economic rebound in Spain stabilized sales towards the end of the year.

During the past year Telefónica said the number of subscribers to its pay-TV product had almost tripled, to 1.9 million. The Spanish TV offering could be significantly strengthened in the coming months when Telefónica closes the acquisition of Digital+, the country's leading pay-TV platform. Mr. Alierta, the chairman, said Wednesday that this deal may get antitrust approval within two months.

In Brazil, the Spanish company expects to close the multibillion-dollar acquisition of GVT in the first half of the year, executives said during a conference call Wednesday. The deal will boost Telefónica's position as the leading operator in the country, which the company plans to use to expand pay-TV and high-speed internet accesses in coming years. Revenue and margins from Latin America's largest economy fell in the quarter, while the number of customers rose.

In Germany, the restructuring costs associated with the takeover of E-Plus led Telefónica to a quarterly loss, which it expects to compensate for by considerable cost savings in coming years. Telefónica said it had 47.7 million users in the country. Fourth-quarter revenue at its German unit jumped 62% thanks to the addition of E-Plus.

Write to Christopher Bjork at christopher.bjork@wsj.com

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