Synergy Brands Announces Celebrity Cook Paula Deen Signs Off On Licensing Agreement with Quality Food Brands for Spices & Spe...
September 17 2009 - 8:00AM
Business Wire
Synergy Brands (OTCQX:SYBR) today announced that Paula Deen
Enterprises, of Savannah, GA, headed by Paula Deen, Food Network’s
celebrity cook, best selling author and entrepreneur, has licensed
Quality Food Brands, a subsidiary of Synergy Brands, to produce
spices and selected food items under the Paula Deen Brand.
This represents one of the first grocery products that Ms. Deen
has chosen to bear her name and likeness for distribution
nationwide. Ms. Deen stated that “I am pleased to announce this
collaboration with Quality Food Brands to produce my line of spices
for the grocery store category. I am confident that they will
produce quality products that are a value to today’s shopper.”
Paula Deen is one of the country’s most well-known and respected
TV personalities and entrepreneurs. Ms. Deen is a two time Emmy
Award winner and her program, “Paula’s Best Dishes,” airs on the
Food Network. She has published 14 cookbooks; publishes a bimonthly
magazine Cooking with Paula Deen; and operates restaurants under
the name “Lady and Sons” and “Uncle Bubba’s Oyster House.” Ms. Deen
also appears regularly on network programming including the Today
Show, Good Morning America, Ellen, Oprah, Tonight Show and
Hannity’s America.
In winter 2008 Paula Deen partnered with Meyers Corporation and
launched Paula Deen Cookware which was voted one of the most
successful launches in its industry category. The line, which
includes everything from utensils, bowls, pots and pans, is sold in
stores across the country including Wal-Mart, Target, Dillards and
specialty stores.
In April 2009 Ms. Deen also introduced Paula Deen Home, her
Savannah-style furniture line. The furniture is sold in department
and furniture stores nationally.
In addition, Paula Deen Enterprises has licensing partnerships
with Smithfield Foods, GoBo Seafood, Lloyds Nuts and Kaleen Rugs.
Her magazine, Cooking with Paula Deen, is the #1 magazine in its
category.
Quality Food Brands is a manufacturer of more than 500 grocery
products that include cake, muffin, cookie and bread mixes, mashed
and specialty potatoes, macaroni and cheese products, flour
products, oatmeal, pasta salads, skillet pasta dinners and a
complete line of spices in shaker and grinder bottles. The company
operates out of more than 400,000 square feet of manufacturing and
distribution facilities..and ships directly to major retail and
wholesale chains across North America and international
markets.
More information on Synergy Brands can be found at
www.sybr.com.
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