StubHub Launches a Revolutionary New Ticketing Platform for Rights Holders
February 08 2016 - 11:07AM
Business Wire
Philadelphia 76ers to join as launch partner,
providing fans with a single source for all tickets
StubHub, the world’s largest ticket marketplace, today announced
the upcoming launch of its new ticketing platform, which offers
partners a reimagined rightsholder branded experience, full market
visibility, data ownership and the listing of primary and secondary
ticket inventory in a single marketplace. The Philadelphia 76ers
will serve as the launch partner, making StubHub the Official
Ticketing Partner of the team, with tickets available on the new
platform in advance of the 2016-2017 NBA season.
The first-of-its-kind platform offers a slew of capabilities for
partners, as well as an enhanced consumer experience that will
drive conversion and sell-through, including:
- One marketplace that combines
available primary and secondary ticket inventory together in one
seat map, without designating tickets as primary or secondary;
- White-label experience that
features the partner brand front-and-center;
- Recommendations for the buyer
that best fit their search criteria, purchase history and
preferences matched against all tickets available, with its new
best-in-class recommendation engine;
- Real-time market data that will
allow box offices to maximize pricing, while owning and controlling
all buyer data;
- Shopping cart capabilities that
allow a customer to purchase tickets from multiple sellers in one
transaction, as well as allowing partners to bundle other goods,
such as parking, with a ticket sale;
- Mobile optimization that makes
ticket buying on the small screen a four-tap transaction, or allows
a user to search for specific seating locations in a new way
designed for a mobile device;
- Integration capabilities that
enable multi-channel primary and secondary distribution, as well as
primary ticketing providers to build into StubHub One, giving box
offices complete choice for both back office tools and
distribution.
“For over 15 years, StubHub has been a marketplace that
connected buyers and sellers of tickets to live events on the
secondary market, but now we are in a position to provide the
industry a true end-to-end ticketing solution that combines our
experience in e-commerce and secondary ticketing with a set of
features that will help our partners sell more tickets,” said
Scott Cutler, president of StubHub. “This new platform
signifies the evolution of our company and a revolution in the
industry. And we could not be more excited that the Philadelphia
76ers are joining us as our inaugural partner.”
With the partnership, the 76ers will direct all buyers to its
team-branded experience on StubHub, where all single-game and
resale tickets will be available for sale. As the Official
Ticketing Partner of the Philadelphia 76ers, StubHub and the 76ers
will work closely to optimize the ticketing experience over time,
while capitalizing on their collective strengths and assets to grow
the ticket buying audience and ultimately the team’s season ticket
holder-base.
"We're excited to launch a groundbreaking ticketing marketplace
with StubHub that for the first time, seamlessly integrates and
makes available primary and secondary seats in one marketplace, on
one seating map, with one blended pricing purchase process. This
game-changing platform will provide Sixers fans unparalleled access
to available seats with a world-class, fan-friendly mobile
experience," said Scott O'Neil, Philadelphia 76ers Chief
Executive Officer. "Equally exciting to fan-centric thinking is the
data capture, pricing opportunity, and revenue upside. With StubHub
and Spectra as our partners in this venture, we have front row
seats to what will be a seismic shift in the business."
Spectra Ticketing and Fan Engagement, through a series of
integrations with StubHub, will continue to provide the 76ers the
box office tools, season ticket holder sales, account management
and access control that will allow the team to manage its primary
ticketing business and its fans as it always has, while taking
advantage of the capabilities the new platform has to offer.
“We are excited to be part of this innovative solution and to
work closely with StubHub and the 76ers to bring this to fruition,”
said David Butler, President & CEO of Spectra Ticketing
& Fan Engagement. “We share StubHub’s passion for innovation
and serving the needs of thought-leading clients like the 76ers and
their fans.”
About StubHub
At StubHub, our mission is simple: help fans find fun. We
connect fans with their favorite teams, shows and artists and
introduce them to the ones they'll love next. As the largest ticket
marketplace in the U.S., we enable fans to buy and sell tickets to
tens of thousands of events, whenever they want, through our
desktop and mobile experiences, including our StubHub and StubHub
Music apps for iPhone, iPad, Apple Watch and Android. Offering a
superior fan experience at its core, StubHub reinvented the ticket
resale market in 2000 and continues to lead it through innovation.
Our industry firsts include the introduction of the first ticketing
application, the first interactive seat mapping tool and the first
live entertainment rewards program, Fan Rewards™. Our business
partners include more than 60 teams in MLB, NBA, NHL, MLS and NCAA,
plus ESPN, AEG, AXS and Spectra Ticketing & Fan Engagement.
Throughout North America, the United Kingdom and Germany, StubHub
provides the total end-to-end event going experience. StubHub is an
eBay company (NASDAQ: EBAY). For more information on StubHub, visit
StubHub.com or follow @StubHub on Twitter, Facebook and Instagram
or YouTube.com/StubHub.
About the Philadelphia 76ers
The Philadelphia 76ers are one of the most storied franchises in
the National Basketball Association, having won three World
Championships, earning nine trips to The Finals and making 47
playoff appearances over 66 seasons. The team is owned by an
investor group led by Managing Owner Josh Harris.
About Spectra Ticketing & Fan Engagement
Spectra's Ticketing & Fan Engagement division is a leader in
ticketing, fundraising, marketing, and analytics solutions with
over 35 years of experience. Spectra Ticketing & Fan Engagement
enables college athletic programs, arenas, professional sports, and
performing arts clients to sell more than 120 million tickets per
year.
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version on businesswire.com: http://www.businesswire.com/news/home/20160208005940/en/
StubHub CommunicationsAlison Salcedo,
310-947-2648alsalcedo@stubhub.com
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