Sprint Unveils Car Crash Sculpture to Miami's Texting Drivers
May 04 2016 - 1:51PM
Business Wire
Sprint's "The Last Emoji" sculpture – created
from a junkyard wreck – shows the twisted consequences of texting
and driving
We’ve all done it – read or sent a text while driving. But it’s
one of the most dangerous things drivers can do. Sprint (NYSE: S)
is doing its part to promote awareness in the local Miami community
and to encourage cell phone users to drive safe with “The Last
Emoji,” a sculpture made from a crashed junkyard car.
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Sprint's "The Last Emoji" sculpture shows
the twisted consequences of texting and driving. (Photo: Business
Wire)
“The Last Emoji,” a striking visual statement about the
consequences of texting and driving, was unveiled in downtown Miami
last week at 1200 Brickell Avenue, 33131. Continuing the
conversation following Distracted Driving Awareness Month in April,
its purpose is to get Floridians to share and live by the “DN’T TXT
& DRIVE” message by encouraging them to post a picture or
selfie with the sculpture using the hashtag #SprintDriveSafe. The
hashtag is already starting to buzz in Sprint’s English and Spanish
social channels.
“According to a March 2016 report from the CDC, eight people are
killed and 1,161 injured EVERY DAY in the U.S. due to distracted
driving,” said Claudio Hidalgo, Sprint Region President for
Florida, Puerto Rico and U.S. Virgin Islands. “By placing a
sculpture that incorporates a powerful and significant message
using the new language of mobile such as an emoji, we hope to
remind our community that when using their phones while driving
they are not only risking their own lives but the lives of others.
No text is that urgent.”
In Florida, where defensive driving is practically a
requirement, there were more than 45,000 crashes in 2015 from
distracted drivers, 200 of them resulting in fatalities and over
39,000 in injuries, according to the Florida Highway Safety &
Motor Vehicles Department. Florida is also one of the only states
that doesn’t list texting while driving as a primary offense, so
Magnacom Worldwide secured a prime location in downtown Miami to
reach Miami commuters.
Sprint customers can also commit to safe driving by downloading
the company’s free “Drive First” application, which automatically
locks the phone when the vehicle reaches 10mph. The app sends calls
to voicemail as well as silences email and text alerts delivering
text replies to anyone trying to make contact and informing them
that the driver is on the road and driving safely.
About Sprint:
Sprint (NYSE: S) is a communications services company
that creates more and better ways to connect its customers to
the things they care about most. Sprint served more than 58.8
million connections as of March 31, 2016 and is widely recognized
for developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years.
You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
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version on businesswire.com: http://www.businesswire.com/news/home/20160504006510/en/
For SprintRoni SingletonO:
404-649-8354eronia.singleton@sprint.comorFor Alma AdTatiana
SeijasO: 305-662-3151tatiana.seijas@almaad.com
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