Several High-Ranking Nike Executives Shifting Posts
April 21 2016 - 8:02PM
Dow Jones News
By Ezequiel Minaya
Nike Inc. on Thursday said it is reshuffling its executive
ranks, with several high-ranking officials shifting posts.
"As we move forward to deliver our long-term goals, the
leadership changes we are announcing today will help us to continue
to drive growth around the world," said Mark Parker, CEO of the
sporting goods, sportswear and footwear giant.
Among changes, Michael Spillane, vice president of footwear,
will become president of product and merchandising, succeeding
Jeanne Jackson, who will advise Mr. Parker on future strategy. Mr.
Spillane, a nine-year veteran of Nike, was previously vice
president for Greater China and formerly was CEO of Converse.
Elliott Hill, currently president of geographies and sales, is
slated to become president of geographies and integrated
marketplace, overseeing both the wholesale and direct-to-consumer
businesses.
Heidi O'Neill is slated to take over as president of the direct
to consumer segment, as the current head, Christiana Shi, plans to
retire in September. Ms. O'Neill was previously vice president of
Nike stores.
Davide Grasso, chief marketing officer, will move over to
Converse as CEO. Greg Hoffman, vice president of global brand
creative and experience, will shift over to the chief marketing
post. The current head of Converse, Jim Calhoun, plans to leave the
company to pursue other interests after the transition.
The moves come as rival Under Armour reported a 30% jump in
revenue to $1.05 billion for its most recent quarter, signaling the
Baltimore-based sportswear maker continues to grow as a rival.
Under Armour's Curry brand sneaker, which is priced at $130, has
been selling faster than some higher-priced Nike offerings, such as
the $160 signature shoe for LeBron James, according to
analysts.
Last month, Nike, the world's largest sportswear maker, said its
revenue rose 7.7% to $8.03 billion for the quarter ended Feb. 29,
slightly below analyst expectations of $8.2 billion.
Nike has outperformed most apparel makers as it has expanded its
e-commerce offerings and logged strong sales gains in China.
Write to Ezequiel Minaya at ezequiel.minaya@wsj.com
(END) Dow Jones Newswires
April 21, 2016 19:47 ET (23:47 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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