By Archibald Preuschat

German software giant SAP AG (SAP) is planning to offer cloud software services via its joint venture with China Telecom Corp. Ltd. (CHA) in an effort to tap a large potential market, said Alex Atzberger, SAP's Head of Fast Growth Markets and China Growth Plan.

The market for virtual data centers is still relatively small in the country, but "it's important to be the first" as the market takes off, said Mr. Atzberger, at SAP's business technology trade fair in China.

Mr. Atzberger sees rapid growth for cloud services in China, amid rising demand in industrialized countries. He declined to comment on the contribution China makes to SAP's total revenue, but company revenue in the country jumped 17% during the last quarter.

SAP holds a substantial share but not a majority stake in the joint venture with China Telecom, which was founded about two years ago. SAP is considering a secondary market listing in China, but hasn't released details.

At the industry event, SAP also plans to announce the certification of a server intended for SAP's real-time database and e-commerce software from China's hardware manufacturer Huawei Technologies Co.

Write to Archibald Preuschat at archibald.preuschat@dowjones.com

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