Road Scholar Relies on MicroStrategy 10™ to Enhance its Learning Adventures and Campaigns
June 05 2017 - 8:00AM
Business Wire
MicroStrategy® Incorporated (Nasdaq:MSTR), a leading worldwide
provider of enterprise analytics and mobility software, today
announced that Road Scholar, the not-for-profit world leader in
lifelong learning since 1975, has deployed MicroStrategy 10 across
its organization to better understand the popularity and success of
its programs and marketing campaigns through visualizations of
enrollment, retention, and call center data.
Headquartered in Boston, MA, Road Scholar serves approximately
100,000 participants in 5,500 programs across 150 countries and all
50 states each year. Road Scholar employees use the MicroStrategy
platform to more effectively analyze Road Scholar’s operations and
visualize key performance indicators. This analysis helps Road
Scholar better serve the interests of its participants by
determining which programs to build out, their duration, the
activities to include, and the location where they should be
hosted. Road Scholar also uses MicroStrategy to analyze marketing
activity. By tracing program signups back to the distribution of
promotional materials such as catalogs, brochures, and emails, Road
Scholar can identify the programs that drove the highest and lowest
registrations, and take appropriate action to scale program
offerings to meet participant interest.
“As a non-profit operating in the travel business with a
generous cancellation policy, the ability to save costs while
providing a top-notch educational experience for our participants
is crucial,” said JoAnn Bell, Senior Vice President of Programs at
Road Scholar. "Since we began using MicroStrategy two years ago,
we’ve been able to refine our programs to better meet our
participants’ needs. MicroStrategy reports have made it possible
for our programming, inventory management and marketing teams to
analyze the success of various programs and campaigns, and more
accurately forecast where we should focus development in the coming
year.”
“At MicroStrategy, we put a premium on lifelong learning, and
Road Scholar shares this mindset, empowering its clientele to
become more informed and connected global citizens,” said Michael
J. Saylor, CEO, MicroStrategy Incorporated. “MicroStrategy provides
data analytics and visualization capabilities that can help Road
Scholar reduce costs, build positive experiences with its
clientele, and offer educational adventures that meet the needs of
its scholars.”
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About Road Scholar
Road Scholar is the name for the programs developed and offered
by Elderhostel, the not-for-profit world leader in lifelong
learning since 1975. Road Scholar offers 5,500 programs in all 50
states and 150 countries around the world. To learn more, please
visit www.roadscholar.org/press or check Road Scholar’s blog at
blog.roadscholar.org.
About MicroStrategy Incorporated
MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise
analytics and mobility software. A pioneer in the BI and analytics
space, MicroStrategy delivers innovative software that empowers
people to make better decisions and transform the way they do
business. We provide our enterprise customers with world-class
software and expert services so they can deploy unique intelligence
applications. To learn more, visit MicroStrategy online, and follow
us on Facebook and Twitter.
MicroStrategy and MicroStrategy 10 are either trademarks or
registered trademarks of MicroStrategy Incorporated in the United
States and certain other countries. Other product and company names
mentioned herein may be the trademarks of their respective
owners.
MSTR-G
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MicroStrategy IncorporatedClaudia Cahill,
703-270-2207ccahill@microstrategy.com
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