KUALA LUMPUR, Malaysia,
June 26, 2017 /PRNewswire/
-- PureCircle (PURE.LSE), the world's leading producer and
innovator of great-tasting stevia sweeteners and flavors for the
global beverage and food industry, today announces it has developed
the first commercially viable stevia antioxidant product providing
food and beverage companies new access to health and wellness
ingredients for their consumers.
Photo -
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While researchers have known that antioxidants are present in
stevia plants, PureCircle is the first company to be able to
extract them from the stevia leaf for use in food and beverage
products. PureCircle has created a unique process for extracting
and purifying this plant- based antioxidant ingredient at a global
scale.
The company's antioxidant product has a clean taste profile with
a hint of sweetness. PureCircle is currently sampling the new
product with customers with full rollout expected after anticipated
US regulatory approval in 2018.
Experts believe antioxidants help inhibit and slow down the
damage caused by free radicals in the body. Consumers' desire for
these health benefits has driven an increase in product launches
with antioxidant claims by +18% over the past five years.*
This new stevia antioxidant will extend PureCircle's portfolio
beyond its innovative flavor modifiers and great-tasting
sweeteners. This product enables PureCircle to broaden its
offerings, providing customers with a spectrum of plant-based
stevia ingredients.
Commenting on the announcement, Faith
Son, Vice President of Marketing & Innovation,
said:
"Stevia as an antioxidant will further support beverage and
food companies in providing their customers with health benefits
and great-tasting products containing compounds commonly found in
'superfoods' such as fruits, vegetables, nuts and grains. Although
it has been known that stevia plants contain antioxidants, the
ability to extract is a major commercial advance."
About PureCircle
- PureCircle is the only company that combines advanced R&D
with full vertical integration from farm to high-quality innovative
stevia sweeteners.
- The Company collaborates with farmers who grow the stevia
plants and with food and beverage companies which seek to improve
their low- and no-calorie formulations using a sweetener from
plants.
- PureCircle will continue to: lead in research, development and
innovation; produce a growing supply of multiple varieties of
stevia sweeteners using all necessary and appropriate methods of
production; and be a resource and innovation partner for food and
beverage companies.
- Founded in 2002, PureCircle is continually investing in
breakthrough research and development and it currently has 72
stevia-related approved patents and 200 pending.
- PureCircle has offices around the world with the global
headquarters in Kuala Lumpur,
Malaysia.
- PureCircle's shares are listed on the main market of the London
Stock Exchange.
- For more information, visit: www.purecircle.com.
* Data provided by Mintel GNPD
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