Pitney Bowes and Rapt Media Partner to Expedite Time to Value for Interactive Video Experiences
March 06 2017 - 8:00AM
Business Wire
New Partnership Shortens Lifecycle of EngageOne
Video Deployment from weeks to days
Pitney Bowes Inc. (NYSE:PBI), a global technology company that
provides innovative products and solutions to power commerce, and
Rapt Media, a leader in high-performance interactive video
technology, announced today that they have entered into a
partnership to provide a faster way for clients to use Pitney
Bowes’ EngageOne Video technology while building out a truly custom
experience that maximizes customer engagement. Through the
deployment of new EngageOne Video industry templates, clients in
the Insurance, Telecommunications, Utilities and Financial Services
industries can expedite their return on investment in an
interactive and personalized video solution in as little as 20
days.
According to a report from Cisco, video will account for 80
percent of web traffic by 2019. Furthermore, according to data from
Axonn, 70 percent of customers view brands more positively after
watching interesting video content. Aligned to this growing trend
and market opportunity, Pitney Bowes assists clients across a
variety of industries to create real-time video experiences that
deepen customer relationships.
With the new EOV Industry templates, Auto Insurance providers
will be able to effectively explain coverage policies that match a
prospective customer’s driving needs to ensure they’re receiving
the optimal coverage; Financial Service providers can quickly walk
credit card and checking account holders through their onboarding
process and educate customers on the benefits of their online
services; and any organization can walk customers through their
bill, noting the origination of charges within that customer’s
individual bill.
Pitney Bowes was among the first to invest in interactive video
with the introduction of EngageOne® Video (EOV) in 2015. EOV is a
customer engagement solution that delivers interactive
communications designed specifically for each viewer. Each video
experience created using this solution acts as a customer service,
sales and marketing resource while empowering viewers to create
their experiences through self-selection of topics and actions
relevant to their individual’s needs. Available around the clock
for the always-on customer, video experiences using EngageOne Video
are developed for the individual consumer and can be accessed
through any device they choose.
“Our new EOV industry templates provide clients with the ability
to experiment with interactive video in the span of a few weeks. We
know that depending on the application, other clients will still
prefer the fully functional, customized version of EOV,” said Erika
Trautman, CEO and Founder of Rapt Media. “With the new video
templates, EOV clients can quickly deploy their video and learn
from it before investing in the customized version of EOV which has
a longer implementation cycle. The new EOV template applications
include a personalized walk-through of a new checking and credit
card account, an explanation of auto insurance setup and options,
and education on billing charges.”
“The continued success of our EOV clients is our top
priority—speed, personalization and ROI are key factors in the
success of interactive and personalized video,” says Greg Van den
Heuvel, Chief Operations Officer of Software Solutions, Pitney
Bowes. “Our partnership with Rapt Media reinforces our commitment
to providing clients with a fast way to start improving their
customers’ experience, while maintaining a level of personalization
and interactivity that differentiates this solution within the
market.”
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas
of customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes
at www.pitneybowes.com.
About Rapt Media
Rapt Media offers a compelling alternative to engage employees
and consumers, inspiring them to act. The company's cloud-based
interactive video platform drives deeper engagement resulting in
enhanced learning and rapid behavior change. Rapt Media offers
enterprise companies digital transformation solutions involving
communications and learning. For more information, visit
www.raptmedia.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170306005126/en/
Pitney Bowes Inc.Joan Rothman,
914-391-8406joan.rothman@pb.com
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