Pitney Bowes Helps Data Group on Expansion Plans
April 24 2014 - 8:00AM
Business Wire
Direct Mail solution technology from Pitney Bowes (NYSE:PBI) is
helping DATA Group grow its business with direct mail operations
expansion in the Western part of Canada. With the help of Pitney
Bowes’s technology, DATA Group extended its capabilities to provide
omnichannel offerings for its clients.
As one of Canada’s largest managed business communications
providers, DATA wanted to shift its business strategy to help its
clients grow. That shift means taking transactional mail operations
to the next level by having the flexibility to deliver personalized
direct marketing communications that can deliver a return on
investment (ROI). With the help of Pitney Bowes’s technology, DATA
can now manage the entire process from data analysis through to
content delivery and measurement for ROI.
“Our goal was to position our business to better serve our
clients and expand into new areas. Pitney Bowes became a partner to
help us understand and capitalize on the trends in our industry
with innovative solutions,” said Alan Roberts, Vice President
Operations – The DATA Group of Companies. “Our new processes and
technologies have allowed us to meet and even exceed the goals we
set.”
“From a Pitney Bowes perspective, we are helping our clients
invest in the future,” adds Grant Miller, vice president, Global
Strategic Product Management, Pitney Bowes. “With the fast pace of
change, we see our role as helping our clients look ahead well into
the future. We do this by immersing ourselves into our clients’
businesses and creating an open dialogue.”
Working alongside DATA as a strategic partner, Pitney Bowes
provided innovative ideas, expertise and technology to help the
company accelerate and scale its marketing and traditional direct
mail business, and set the stage for greater integration. DATA
Group added several solutions in the direct marketing units in
Calgary and Mississauga. This allows them now to offer clients
efficient and effective web-to-print integration as part of a
richer marketing program.
About DATA GROUP
DATA Group Ltd. is a managed business communications services
company specializing in customized document management and
marketing solutions. DATA Group develops, manufactures, markets and
supports integrated web and print-based communications, information
management and direct marketing products and services that help its
customers reduce costs, increase revenues, maintain brand
consistency and simplify their business processes. With
approximately 1,670 employees working from 35 locations across
Canada and the United States, DATA Group’s expertise and resources
enable it to address any document requirement of its customers,
from a simple mail-out to an enterprise-wide document management or
direct marketing initiative.
Additional information relating to DATA Group Ltd. is available
on www.datagroup.ca.
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are
delivered on open platforms to best organize, analyze and apply
both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional
mail and call center communications in its solution mix along with
digital channel messaging for the Web, email and mobile
applications. Pitney Bowes: Every connection is a new opportunity™.
www.pb.com.
Media:Pitney Bowes Inc.Kathy Raymond,
203-351-7233Kathleen.raymond@pb.com
Pitney Bowes (NYSE:PBI)
Historical Stock Chart
From Aug 2024 to Sep 2024
Pitney Bowes (NYSE:PBI)
Historical Stock Chart
From Sep 2023 to Sep 2024