SAN DIEGO, Jan. 26, 2015 /PRNewswire/ -- Piston
(www.pistonagency.com), a full-service digital agency based in
San Diego and New York, was named a runner-up in the Ad Age
BtoB Best Awards Microsite category, Ad Age announced today. The
BtoB Best Awards celebrate the most innovative and creative work
produced by BtoB marketers and their agencies across the full
spectrum of media, from print and online to outdoor and
experiential. Ad Age editors judged creative and winners were
awarded based on merit. For the full list of winners visit
www.adage.com/btobbest2015.
"The most compelling work clearly embraced a powerful trend in
BtoB marketing: top brands recognize that customers seek the same
emotional connection with their business partners that they look
for in consumer brands," said Executive Editor of Ad Age Matt
Quinn. "Whether the medium was video or print, e-mail or
billboards, winning work didn't simply push a product; it told an
empowering story."
"We're delighted to be a part of the Ad Age BtoB Best Awards
which honor outstanding and innovative creative by agencies on
behalf of BtoB marketers and brands," said Piston president
John Hartman. "With more than 600
submissions across all media the competition was formidable and we
were proud to see our work for Oakley stand out among the best agencies in
the industry."
The work began when Oakley
tasked Piston with launching the Shaun White Gold Series Collection
at Sunglass Hut stores. Piston was challenged to educate the
chain's sales associates about the product and spur sales. In
response, Piston created "Be the Shaun," an online photo contest
with, as they say, a Double McTwist. Built in Drupal 7 with custom
and community contributed modules, the application challenged
participants to do their best impressions of the Flying Tomato and
"out-Shaun" co-workers. Associates were awarded points for social
shares and votes from friends and visitors, bonuses were given for
cramming tutorial and making sales too—and a live leader board
tracked progress. During the promotion period, more than 79,000
pairs of sunglasses were sold resulting in nearly $8MM in
revenue.
http://vimeo.com/84350226
About Advertising Age
Advertising Age is recognized as
the leading global source of news, analysis and intelligence for
the marketing and media community. Advertising Age includes ongoing
coverage of strategic topics for marketers from mid- to large-size
companies complemented by breaking news and a database of the
worlds best creative. The 85-year-old publisher produces more than
15 original rankings each year, including the 100 Leading National
Advertisers and 100 Leading Media Companies lists, the Agency
A-List, and the annual Agency Report.
http://www.adage.com
About Piston
Piston is a full-service digital agency
located in San Diego and
New York. Piston creates
successful communications between brands and customers based on a
deeper understanding of commerce, culture and technology. By
connecting these three concepts, Piston builds and tracks brand
relationships that span all media, channels and marketing
capabilities.
http://www.pistonagency.com
Contact:
Pat Sloan Sloan
Hunt Communications
(646) 673-4787
patsloan@sloanhuntcommunications.com
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SOURCE Piston