-- Philips expands suite of innovative imaging solutions with
technology designed to reduce pressures facing high-volume
hospitals and clinics
ANDOVER, Massachusetts,
Aug. 30, 2014 /PRNewswire/
-- Royal Philips (NYSE: PHG, AEX: PHIA) today announced
the launch of Affiniti, a new ultrasound system designed to enable
global hospitals and health systems to overcome the demands of
increasing patient volumes and cost pressures. Making its debut at
the European Society of Cardiology (ESC) Congress 2014 in
Barcelona this week, Affiniti
provides innovative technology to help radiology/ultrasound
departments facing more patients with fewer resources deliver high
quality patient care.
Video -
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/141574-Affiniti_Product_Video_CV_hq.mp4
Photo - http://photos.prnewswire.com/prnh/20140829/141546
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"Affiniti was designed with the everyday challenges of
healthcare professionals in mind," said Vitor Rocha, CEO and Senior Vice President of
Ultrasound for Philips Imaging Systems. "We have
leveraged more than 45 years of ultrasound innovation to deliver a
reliable system that combines the excellent image quality our
customers expect for fast, confident diagnosis, with advanced tools
to help them improve efficiency and workflow and allow for the very
best standard of care."
Built on the same architecture as Philips' ground breaking EPIQ
ultrasound, Affiniti meets the needs of physicians who are
challenged with treating large volumes of patients on any given
day. Philips collaborated with hundreds of physicians around the
world, who provided feedback to help inform Affiniti's ergonomic
design, which led to an intuitive, easy-to-use system. Philips put
the system through 4,500 hours of reliability testing with the
demands of a busy medical practice and heavy workload in mind.
"With our high patient volume, cost pressures and throughput
demands, my department/clinic/facility needs a system that offers
high performance, a range of configuration options and low total
cost of ownership while still offering superior image quality,"
said Dr. Martin Penicka,
Cardiologist at the Cardiovascular Center Aalst, OLV Clinic, Aalst,
Belgium.
"Philips Affiniti enables us to get to the level of detail we need
to best serve our patients and enable our clinicians to keep up
with increasing demand."
Officially unveiled today at the ESC Congress 2014, Affiniti
will be showcased at the Philips booth (F500) from Saturday, August 30th through
Wednesday, September 3rd.
Key features include:
- Crisp, clear images that enable fast, confident diagnosis and
reduce the need for additional exams;
- Philips' PureWave transducer technology, delivering excellent
image quality with little or no need for image adjustment for
technically difficult patients;
- Anatomical Intelligent Ultrasound, providing automatic anatomy
recognition and quantification, making it easy to perform exams and
quickly deliver new levels of clinical information;
- Automation tools such as AutoSCAN, Auto Doppler and SmartExam
to reduce the number of steps required to complete each exam,
resulting in enhanced workflow;
- DICOM and PC format capabilities to allow seamless
information-sharing
*Affiniti is not yet available for sale, but will be available
in several European markets later this year, with the U.S. launch
slated for 2015.
To learn more about Affiniti and the full suite of Philips
innovative ultrasound solutions, please visit:
www.philips.com/affiniti. For more information on Philips'
participation at the ESC Congress 2014, including the speaker
program, symposium and workshops, visit: www.philips.com/esc and
follow the #ESCcongress conversation @PhilipsHealth.
* Affiniti is not yet CE marked or available for delivery in the
EU.
For further information, please contact:
Kathy O'Reilly
Philips Healthcare
Tel: +1 978-659-2638
Mobile: +1 978-221-8919
Email: kathy.oreilly@philips.com
Twitter: @kathyoreilly
About Royal
Philips:
Royal Philips
(NYSE: PHG, AEX: PHIA) is a diversified health and well-being
company, focused on improving people's lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and
Lighting. Headquartered in the
Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately
113,000 employees with sales and services in more than 100
countries. The company is a leader in cardiac care, acute care and
home healthcare, energy efficient lighting solutions and new
lighting applications, as well as male shaving and grooming and
oral healthcare. News from Philips is located at
www.philips.com/newscenter.