Perfect365® Goes to New York Fashion Week
February 08 2016 - 10:13PM
Business Wire
Collaborations with Celebrity Designers Puts
Beauty App in Fashion Week’s Front Row; Perfect365 Proves its Love
with Free Coffee
Perfect365®, the celebrity-favorite free digital beauty app
created by ArcSoft, announced today it will be front row at New
York Fashion Week FW16 through collaborations with designers Laurel
Dewitt, Leanne Marshall and Dorin Negrau. The Perfect365 app will
feature four new Fashion Week makeup looks inspired by these
designers for fashionistas and beauty enthusiasts to experience. In
honor of Valentine’s Day week, Perfect365 will also prove its love
to loyal fans by providing free coffee to more than 1,000 people
outside select Fashion Week venues.
With more than 80 million users, Perfect365 is the most popular
digital makeover app worldwide, giving style lovers unprecedented
control over their smartphone selfies. Thanks to more than 200
Hotstyle one-tap makeovers, more than 20 customizable makeup and
tweaking tools, Style it! clothing and accessory recommendations,
and step-by-step how-tos that make recreating Hotstyles with
real-life makeup a cinch, Perfect365 has become the go-to app for
selfie, makeup and fashion enthusiasts around the world.
“Nothing beats the power of the feel-good factor,” says designer
Leanne Marshall. “With Leanne Marshall and Perfect365, fashion and
beauty collide in the most exciting way. I love that the app allows
you to find your look for every day.”
As a part of New York Fashion Week, Perfect365 will be present
at the following locations:
- Perfect365 proves its love with free
coffee:
- Feb. 12 @ Moynihan Station from 9 AM- 5
PM AND Feb. 13, 12 PM- 8 PM @ 550 Washington - Perfect365 will
prove its love with a free gourmet coffee from renowned and loved
Wafles and Dinges. Come by, take a selfie, get some coffee and try
out the app.
- Perfect365 takes a front row seat in
New York for designer fashion shows. Front row guests and backstage
attendees will receive Perfect365 selfie sticks to capture the
moment and try on custom designed makeup looks on their selfies
from the following designers:
- Feb. 13, 3 PM @ 550 Washington St-
Leanne Marshall, Winner of Project Runway Season Five, her work has
been seen on celebrities Julianne Hough, Carrie Underwood, Paula
Abdul, and more.
- Feb. 16, time TBD @ Pier 59- Dorin
Negrau, Romanian designer specializing in graceful and functional
clothing for real women “on the move.”
- Feb. 18, 8 PM @ 1Oak- Laurel Dewitt,
celebrity designer worn by Lady Gaga, Vanessa Hudgens, Khloe
Kardashian, Alicia Keys, Milla Jovovich, Cyndi Lauper, Kelly
Rowland and Nicki Minaj.
“Years ago, makeup on runway models took a backseat to the
groundbreaking styles presented at Fashion Week. Now with the
transformative and creative power of makeup, artists have made a
statement on the runways as part of the complete fashion designers’
looks,” said Vickie Wei, Director of Marketing at ArcSoft. “We are
ecstatic to be a part of New York Fashion Week, and to partner with
designers that exemplify the versatility and individualism
represented by the Perfect365 app and our users.”
Perfect365 has become the makeup and entertainment industries’
fully customizable digital platform, allowing users to try on looks
from GSN’s hit TV show Skin Wars, and
Sony’s Pixels. Users also benefit from the app’s “try before you
buy and apply” digital makeup looks from top brands including
celebrity makeup artist Susan Thompson’s eponymous label, Michelle
Pham’s beauty box ipsy, and the fast growing indie label
Nudestix.
For more information on Perfect365, high-res images, and
screenshots, please visit perfect365.arcsoft.com. The app is
available for iOS (iPhone, iPad), Android (phone and tablet) and
Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at
www.facebook.com/Perfect365 on Facebook.
About ArcSoft
ArcSoft is the global leader in imaging intelligence technology.
Now in our 20th year, we use our world-class Intelligent Imaging™
to enable visual ‘thinking' capabilities in more than 1.5 billion
of today’s most popular smartphones.
ArcSoft is the creative team behind a line of innovative
consumer products including simplicam® powered by Closeli®, the
first and only home monitoring Wi-Fi video solution with Face
Recognition.
For our device partners in computers, digital cameras, the
hottest wearables, TVs, home appliances and cloud storage, we
provide a full line of advanced imaging solutions including face
and object recognition/detection, content-based analysis for
pictures and video, studio-quality image and video enhancement. Our
corporate customers and partners include many of the world’s
leading OEMs and chip manufacturers, including companies like
Amazon, Samsung, Nikon, Olympus, Canon, Sony, Panasonic, Lenovo,
Sharp and Qualcomm. For more information, please visit:
www.arcsoft.com. Follow @ArcSoft on Twitter and visit us on
Facebook: www.facebook.com/arcsoftinc.
© 2016 ArcSoft, Inc. All rights reserved. ArcSoft, Perfect365,
simplicam, and Closeli are either registered trademarks or
trademarks of ArcSoft, Inc. in the United States and/or other
countries. All other trademarks are the property of their
respective owners. ArcSoft reserves the right to alter product and
services offerings, and specifications and pricing at any time
without notice, and is not responsible for typographical or
graphical errors that may appear in this document.
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for ArcSoft, Inc.Susan Small,
212-868-8183s.small@bellapr.comorLeesa
Raabl.raab@bellapr.comorLauren Verinil.verini@bellapr.com