Paralympic Medalist Amy Purdy and Muhammad Ali Bring Voice to ‘One Bold Choice’ Toyota Camry Campaign
January 23 2015 - 9:00AM
Business Wire
“How Great I Am” to Lead Ads in First Quarter
of Super Bowl Broadcast
Toyota will have not one, but two ads during the big game on
Feb. 1 with the spot entitled “How Great I Am” slated to appear in
the first quarter of the Super Bowl broadcast. The ad features Team
Toyota athlete, Paralympic medalist and Dancing with the Stars
finalist Amy Purdy along with the iconic voice of Muhammad Ali, as
part of the “One Bold Choice Leads to Another” campaign for the new
2015 Toyota Camry.
Team Toyota athlete, Paralympic medalist
and Dancing with the Stars finalist Amy Purdy stars in Toyota's
'How Great I Am' Super Bowl commercial. (Photo: Business Wire)
“We’re very proud of the message our commercial sends about not
only making bold choices, but living a bold life, and Amy Purdy
represents that in everything she does. Amy inspires us, and to
have her make her Super Bowl commercial debut with Toyota is
something we’re thrilled about,” said Jack Hollis, group vice
president of marketing, Toyota Motor Sales, U.S.A., Inc.
The ad shows Purdy and her bold lifestyle which includes
running, snowboarding, ballroom dancing and more, all set to Ali’s
famous “How Great I Am” speech. The speech, which Ali made before
his historic “Rumble in the Jungle” bout with George Foreman in
1974, highlights the type of bold thinking that drives people to
make choices every day. The video can be viewed on Toyota USA’s
YouTube channel and with the following link:
http://youtu.be/PjUfygo5mzw.
“To say I’m honored to be in this spot airing during the game
would be an understatement,” said Purdy. “All my life I’ve been
faced with choices, and I’ve been determined to be bold through
every one of them. I have a great relationship with Toyota, and to
be in an ad that encourages others to persevere and be bold in
their own lives is something that is hard to accurately put into
words.”
Toyota will also have a second spot in the Sunday game that will
continue the conversation about bold dads. The conversation was
sparked by the release of a Toyota video last week starring current
and former professional football players and their children, along
with a longer video that includes everyday dads.
Toyota is also inviting Twitter users to engage in the unique
game day conversation by helping to create a cultural moment in
real time. To participate, consumers can compose a tweet with up to
four photos of their dads using the hashtag #OneBoldChoice.
Background on the 2015 Camry
The 2015 Toyota Camry ensures that the driver gets noticed for
all the right reasons, and there’s an emotional thrill in
surprising others with an unexpected side. It was designed by CALTY
and engineered at Toyota Technical Center, both in Ann Arbor,
Michigan. Every Camry sold in North America is built at Toyota
plants in Georgetown, Kentucky and Lafayette, Indiana. For more
information on the bold 2015 Camry, visit www.toyota.com/camry.
ABOUT TOYOTA
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius, is committed to building vehicles for the way people live
through our Toyota, Lexus and Scion brands. Over the past 50 years,
we’ve built more than 25 million cars and trucks in North America,
where we operate 14 manufacturing plants and directly employ more
than 40,000 people. Our 1,800 North American dealerships sold more
than 2.5 million cars and trucks in 2013 – and about 80 percent of
all Toyota vehicles sold over the past 20 years are still on the
road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the environment. As
part of this commitment, we share the company’s extensive know-how
garnered from building great cars and trucks to help community
organizations and other nonprofits expand their ability to do good.
For more information about Toyota,
visit www.toyotanewsroom.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150123005079/en/
Toyota Motor Sales, U.S.A., Inc.Shand Spencer,
310-529-6876shandspencer@yahoo.comorSaatchi LA for ToyotaNick
Ammazzalorso, 310-214-6200nick.ammazzalorso@saatchila.com
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