ORLANDO, Fla., Aug. 12, 2014 /PRNewswire/ -- Olive Garden's
popular Buy One, Take One promotion is back with an entertaining
twist: a "Dinner and a Movie" partnership with Redbox, America's
destination for new-release entertainment at an incredible
value. Starting today, participating guests will enjoy an
entree at the restaurant and get a second entree to enjoy at home
with a Redbox movie. Buy One, Take One prices start at just
$12.99.
"Our 'Dinner and a Movie' partnership with Redbox enhances the
value and convenience of our successful Buy One, Take One
promotion," said Jay Spenchian,
Olive Garden's executive vice president of marketing. "We're all
about creating special moments for our guests, and this 'Dinner and
a Movie' offer gives our guests the opportunity to enjoy a second
Olive Garden experience together – at home with a Redbox
movie."
Guests participating in the Buy One, Take One promotion can pair
their take-home entree with any of Redbox's new-release movies on
DVD or Blu-ray™, including titles like Divergent, The
LEGO Movie, Transcendence, Rio 2 and The
Amazing Spider-Man 2 (available 8/19).
"Movie Night is a great American pastime, and our 'Dinner and a
Movie' promotion with Olive Garden is a great reason to bring
friends and family together for a fun night of entertainment at an
incredible value," said Kiera
Hynninen, senior vice president of marketing at Redbox.
Redbox promo codes are for a free one-night movie rental and
will be delivered via text message. Rentals can be kept for
additional nights at Redbox's everyday low daily price. To learn
more about the Buy One, Take One "Dinner and a Movie" offer and
find a Redbox kiosk, visit www.GetDinnerandaMovie.com.
The Olive Garden and Redbox partnership reinforces Olive
Garden's ongoing brand renaissance to enhance the guest experience,
including the largest menu refresh in its history, a multi-year
restaurant remodel program and the launch of the To Go ordering
platform, making it easier for guests to enjoy an Olive Garden meal
on the go.
Mobile technology for the promotion was provided by
3Cinteractive.
Connect with Olive Garden at Facebook.com/OliveGarden,
Twitter.com/OliveGarden and Instagram.com/OfficialOliveGarden. For
more information and to find your nearest Olive Garden restaurant,
visit OliveGarden.com.
ABOUT OLIVE GARDEN
Olive Garden is the leading
restaurant in the Italian dining segment with more than 800
restaurants, more than 96,000 employees and more than $3.6
billion in annual sales. Olive Garden is a division of Darden
Restaurants, Inc., (NYSE: DRI), which owns and operates more than
1,500 restaurants that generate over $6.3
billion in annual sales. Headquartered in Orlando, Fla., and employing more than 150,000
people, Darden is recognized for a culture that rewards caring for
and responding to people. In 2014, Darden was named to the
FORTUNE "100 Best Companies to Work For" list for the fourth year
in a row. Olive Garden is committed to making a difference in
the lives of others in the local community. As part of this
commitment, Olive Garden restaurants have donated nearly 30 million
pounds of food to local community food banks across the country.
For more information, visit www.olivegarden.com. Connect
with us at Facebook.com/OliveGarden, Twitter.com/OliveGarden and
Instagram.com/OfficialOliveGarden.
ABOUT REDBOX
Redbox, an Outerwall Inc. (Nasdaq: OUTR)
brand, offers new-release DVD, Blu-ray Disc® and video-game rentals
through its network of conveniently located, self-service kiosks.
Redbox has rented more than 3.3 billion discs and is available at
approximately 35,000 locations nationwide, including leading
grocery, drug and convenience stores, and select Walgreens, Walmart
and McDonald's locations. For more information, visit
www.redbox.com and for more information about Outerwall Inc., visit
www.outerwall.com.
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SOURCE Olive Garden