OGX, WS Packaging Group, Inc. and Avery Dennison Collaborate to Reduce Environmental Impact of Labels
July 15 2015 - 10:05AM
Business Wire
Vogue International, the makers of OGX hair care products
collaborated with WS Packaging Group, Inc. and Avery Dennison
(NYSE: AVY) to reduce the environmental impacts of
pressure-sensitive labels on packaging.
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OGX, a leader in health and beauty
products, worked with WS Packaging and Avery Dennison to reduce the
environmental impact of their labels. (Photo: Business Wire)
“Vogue International is committed to reducing our environmental
impact and increasing transparency while maintaining our commitment
to sustainable practices,” said Jamie Kontz, Marketing and Product
Development Manager. “We encourage our suppliers and business
associates to also make an effort toward practices that are not
only commercially sound, but have a positive impact for future
generations.”
“Improvements in sustainability require collaboration across the
value chain,” said Laura Clark, Avery Dennison FMCG Director, North
America. “Vogue’s leadership in improving the environmental profile
of packaging is driving the value chain to work closer
together.”
According to Vogue, using the Avery Dennison GreenprintTM
methodology, a life cycle-based environmental performance
assessment tool, an evaluation was conducted to show that using
thinner label materials will reduce environmental impacts. The
Greenprint tool, launched in 2010, is the first life-cycle based
tool in the label industry and can help brands make environmental
decisions about labels.
The life-cycle evaluation helped guide the packaging team at
Vogue and WS Packaging Group, Inc. their key converting partner, in
their decision to transition the labels for its leading products to
Avery Dennison’s Global MDO film.
By switching to Avery Dennison’s Global MDO film, the OGX brand
will reduce environmental impacts by 26% to 34% across the
categories of fossil material, water use, energy use, greenhouse
gas emissions, and waste generated. That’s the equivalent of saving
65 barrels of oil, the drinking water for 131 US citizens, the
annual energy used in 15 US homes, taking 9 cars off the road for a
year, and eliminating the annual waste of 5 US households,
respectively.
“Collaborating across the supply chain drives value for brands,”
said Wayne Richter, Chief Supply Chain Officer, WS Packaging. “By
combining our converting and packaging expertise with
high-performance films like Global MDO, we’re able to deliver
sustainable benefits and shelf impact for leading brands like
Vogue.”
About Avery Dennison
Avery Dennison (NYSE: AVY) is a global leader in labeling and
packaging materials and solutions. The company’s applications and
technologies are an integral part of products used in every major
market and industry. With operations in more than 50 countries and
26,000 employees worldwide, Avery Dennison serves customers with
insights and innovations that help make brands more inspiring and
the world more intelligent. Headquartered in Glendale, California,
the company reported sales from continuing operations of $6.1
billion in 2013. Learn more at www.averydennison.com.
About WS Packaging
WS Packaging Group, Inc., with more than 45 years of experience,
is one of the largest printing and label converting operations in
North America. It operates 19 manufacturing facilities and produces
high-quality packaging products. Its customers range in size from
small businesses to large, high-volume manufacturers and consumer
product goods companies doing businesses locally, nationally, and
in marketplaces worldwide. WS Packaging Group is majority owned by
J.W. Childs Associates, L.P. (JWC), a private equity firm based in
Boston, Mass., investing in middle-market growth companies. Since
1995, JWC has invested in over 40 companies, with a transaction
value of more than $12 billion.
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Avery Dennison Label and Packaging MaterialsMark Bouffard,
Senior Marketing Communications Manager(440)
534-4846mark.bouffard@averydennison.com
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