NASHVILLE, Tenn., March 24, 2014 /PRNewswire/ --
- "Real Owners, Real Answers" digital campaign utilizes
crowd-sourced video responses from current LEAF owners to answer
common questions about life with Nissan's innovative 100 percent
electric vehicle
- Taps into Facebook community of LEAF owners, along with custom
video vignettes
- Celebrates Nissan LEAF's status as first pure electric vehicle
to reach 100,000 sales – with owners saving an estimated
$28 million is gas costs to date
- Site available at
http://www.nissanusa.com/electric-cars/leaf/owner-questions/
The Nissan LEAF continues to make automotive history, becoming
the best-selling electric vehicle ever with global sales of more
than 100,000 units and U.S. sales approaching 50,000. Collectively,
it is estimated that owners in 35 countries have saved more than
$28 million in gasoline costs – since
the zero-emissions LEAF requires none.
To celebrate these achievements and inspire the next 100,000
LEAF buyers, Nissan has just launched a new digital program called
"Real Owners. Real Questions." –where current LEAF owners share
their stories and reasons with anyone who'd like to know what it's
really like to go 100 percent electric with the Nissan LEAF.
The new website,
www.nissanusa.com/electric-cars/leaf/owner-questions, features more
than 500 quotes, 200 images and original video footage. The site
uses dynamic content tiles and suggestive search functionality to
provide the most relevant answers. For example, visitors can browse
a library of questions from the curious, "What's the longest trip
you've ever taken?" to the practical, "How much money have you
saved?" or completely novel, by tapping into the Facebook community
of LEAF owners directly to answer their questions.
In addition to crowdsourcing video responses from owners,
several videos of unique stories are showcased on the site, like
LEAF owner Neal Wagner, who is shown
using a journey to catch a sunrise on Maui's Haleakala Volcano to charge his
LEAF.
The campaign was created in partnership with Critical Mass,
Nissan North America's digital agency of record, which also created
the award-winning online campaign to launch Nissan LEAF in
2010.
About Nissan North America
In North America, Nissan's operations include
automotive styling, engineering, consumer and corporate financing,
sales and marketing, distribution and manufacturing. Nissan is
dedicated to improving the environment under the Nissan Green
Program and has been recognized as an ENERGY STAR® Partner of the
Year in 2010, 2011, 2012 and 2013 by the U.S Environmental
Protection Agency.
More information on Nissan in North
America and the complete line of Nissan and Infiniti
vehicles can be found online at www.NissanUSA.com
and www.InfinitiUSA.com, or visit the Americas media sites
NissanNews.com and InfinitiNews.com.
About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is
headquartered in Yokohama, Japan,
and is part of the Renault-Nissan Alliance. Operating with more
than 236,000 employees globally, Nissan sold more than 4.9 million
vehicles and generated revenue of 9.6
trillion yen (USD 116.16
billion) in fiscal 2012. Nissan delivers a comprehensive
range of over 60 models under the Nissan and Infiniti brands. In
2010, Nissan introduced the Nissan LEAF, and continues to lead in
zero-emission mobility. The LEAF, the first mass-market,
pure-electric vehicle launched globally, is now the best-selling EV
in history.
For more information on our products, services and commitment to
sustainable mobility, visit our website at
http://www.nissan-global.com/EN/.
About Critical Mass
Critical Mass
(www.criticalmass.com) is a global digital agency that helps
clients deliver a cumulative customer experience across messages,
devices, touchpoints, and time. Founded in 1996, Critical Mass has
8 full-service offices, operating across North America, Europe, Latin
America, and Asia. Critical
Mass is a part of Diversified Agency Services, a division of
Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency
Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC)
(www.omnicomgroup.com), manages Omnicom's holdings in a variety of
marketing communications disciplines. DAS includes over 200
companies, which operate through a combination of networks and
regional organizations, serving international and local clients
through more than 700 offices in 71 countries.
Logo -
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SOURCE Nissan North America