NEW YORK, March 29, 2017 /PRNewswire/ -- Nielsen (NYSE:
NLSN) announced today the renewal of contracted services for data
insights and analytics for RaceTrac convenience stores. As an
analytics provider, Nielsen will expand its services to now measure
more than 450 RaceTrac convenience stores, covering market metrics
for Georgia, Florida, Louisiana and Texas.
Together, Nielsen and RaceTrac will continue their work to
support RaceTrac's mission of "making people's lives simpler and
more enjoyable." As RaceTrac expands its food service offerings and
further strengthens its roots in the communities it serves,
Nielsen's vast suite of products will serve as a strategic
cornerstone to help RaceTrac create an even stronger, consistent
consumer experience in each store. By enhancing RaceTrac's
understanding of their consumers it will enable the retailer to
make more informed, data-based business decisions.
"We are eager to broaden our work with Nielsen," said
Dayna Reed, Director of Reporting
and Insights at RaceTrac. "This expanded relationship will provide
us better analytics surrounding our share of market, an improved
geographical reporting structure and a stronger understanding of
the impact of our marketing efforts, all of which will impact our
future business strategy."
Through analytics, Nielsen will help RaceTrac continue to deepen
its commitment to its Southern-based markets, ramping up
measurement services within the South
Florida region and upgrading its footprint in additional
priority markets. Additionally, increased engagement with Nielsen's
assortment and marketing mix tools will arm RaceTrac with the
insights needed to continue to be a major force within the
convenience store channel in the South.
"We are excited to grow our relationship and expand our work
with the RaceTrac team," says Rob
Hill, EVP, Retail Services at Nielsen. "Retail's role is
shifting to accommodate today's time-strapped consumers. Now
more than ever, consumers are looking to convenience stores to
service their increasingly complex lifestyles - within the
convenience channels this means offering fresh prepared food and
beverage offerings and health conscious choices. We understand the
importance of the convenience channel and are excited to help
RaceTrac grow their business in this increasingly competitive
space."
About RaceTrac
Headquartered in Atlanta, Georgia,
third-generation led, family-owned RaceTrac has been serving guests
since 1934 and now operates more than 450 convenience store
locations in Georgia, Florida, Louisiana and Texas. While operating under its mission
of making people's lives simpler and more enjoyable,
RaceTrac introduced its new store prototype in 2012, debuting Swirl
World frozen desserts, an expanded coffee bar and salads,
sandwiches, fruits and bakery items delivered fresh daily. The
company has been named a top workplace across the four states in
which it operates, as well as recognized on Forbes list of largest
private companies (1998 - 2016). Convenience Store News has honored
RaceTrac on the Top 100 Convenience Stores list (2003 – 2015) and
as Retail Innovator of the Year (2012). In 2014, RaceTrac CEO
Allison Moran was recognized by
Convenience Store News as a "Woman of the Year" and Convenience
Store Decisions named RaceTrac as its "Chain of the Year." For more
information, visit RaceTrac on Facebook, Twitter, Instagram,
Web and LinkedIn.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance
management company that provides a comprehensive understanding of
what consumers watch and buy. Nielsen's Watch segment provides
media and advertising clients with Total Audience measurement
services for all devices on which content — video, audio and text —
is consumed. The Buy segment offers consumer packaged goods
manufacturers and retailers the industry's only global view of
retail performance measurement. By integrating information from its
Watch and Buy segments and other data sources, Nielsen also
provides its clients with analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100
countries, covering more than 90% of the world's population. For
more information, visit www.nielsen.com.
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SOURCE Nielsen