NetApp Transforms the Digital Customer Experience with Industry Leading Cognitive Computing
October 03 2017 - 1:00PM
NetApp (NASDAQ:NTAP) today announced that it now delivers an
insight-driven digital customer experience that is informed by
NetApp’s deep knowledge base, predictive analytics, proactive
support, and cognitive computing. By using the new AI-enabled
NetApp® virtual support assistant, Elio, and NetApp Active IQ®
cloud-based analytics, companies gain intelligent insights that
allow them to spend time with their customers rather than on their
infrastructure.
Data is the lifeblood of every business and must flow seamlessly
to enable digital transformation, but companies can extract value
from data only as quickly as the underlying infrastructure can
manage it. How do IT organizations stretch their resources to
harness free-flowing data that is distributed, dynamic, and
diverse? Predictive analytics, cognitive computing, and proactive
care—built on community wisdom from NetApp’s user base—increase the
efficiencies of a company’s infrastructure and help resolve
potential issues to keep data flowing.
NetApp’s massive user base is an unmatched source of community
wisdom, with billions of data points that are gathered daily from
over 300,000 Data Fabric solutions. We extract insights from this
data with cloud-based analytics to deliver actionable intelligence.
Elio’s cognitive computing and the Active IQ machine learning,
included with all NetApp systems, accelerate access to these
collective insights to save time through a transformed customer
experience.
Today’s announcement highlights new services, solutions, and
software, including:
• Digital Support that features Elio, built
with IBM Watson® services. By continuously learning from the
community wisdom in NetApp Support case histories and with
cognitive computing, virtual support assistant Elio presents
optimal answers up to four times faster than with traditional
methods. This support includes:
- 24/7 access to Elio chat online, on mobile, or within
products
- Search-engine access to NetApp’s technical resources so that
users can find information without logging in to the Support site
or opening a case
• NetApp Active IQ. Companies can take action
by using intelligent insight from cloud-based analytics that
combines predictive analytics and proactive support. By acting on
this insight, companies can increase storage efficiency and
configuration compliance and can reduce risk with recommended
upgrades:
- New features include Risk Advisor, Storage Efficiency Advisor,
and Interoperability Advisor.
- By leveraging community wisdom, Active IQ provides access to
rich insights and predictive analytics for all NetApp
products.
- In a single view, companies can gain simple and secure
visibility into the health of their entire Data Fabric, both on the
premises and in the cloud.
“As the data authority in a hybrid cloud world, we understand
that companies want to spend time on their customers, not their
infrastructure,” said Cindy Warner, senior vice president and
general manager of Worldwide Enterprise Services and Support at
NetApp. “The transformative customer experience that we provide
with Elio, built on IBM Watson, and with Active IQ enables our
customers to save time, to increase reliability, and to focus staff
on higher-value initiatives like digital transformation.”
"NetApp needed to set Elio apart from other chat bots and
assistants and worked with IBM Services to do just that," said
Bruce Anderson, Global Managing Director, Electronics Industry,
IBM. "Working with NetApp and leveraging Watson capabilities,
we have created a superior digital experience for NetApp customers,
through multiple digital channels, in real time. We look forward to
continuing our partnership with NetApp."
By transforming the customer experience, NetApp helps
organizations maximize their resources with answers when and where
they are needed: omnichannel support is available 24/7 by mobile,
by desktop, or within applications. Elio relies on Watson
technology to interact with users in natural language and to
respond to questions, and proactive, automated analytics provide
customized recommendations to increase uptime.
NetApp customers have already collectively saved more than $600
million annually by using NetApp analytics. NetApp Active IQ
predicts and detects performance problems and makes configuration
recommendations to help companies optimize data infrastructure
across their hybrid cloud, including Amazon and Azure. By following
Active IQ recommendations and mitigation plans, organizations can
address issues before they become problems.
The NetApp digital customer experience helps organizations
around the world optimize the performance, availability, and
efficiency of their infrastructure to keep data flowing and to
accelerate transformation.
Pricing and AvailabilityElio and Active IQ are
available now with a NetApp Support contract. They are included at
no additional cost across the NetApp portfolio, including NetApp
All Flash FAS (AFF), FAS, SolidFire®, AltaVault™, E-Series,
EF-Series, StorageGRID®, ONTAP® Cloud, and ONTAP Select
products.
Additional Resources
• Learn more about Digital Support, featuring Elio.
About NetApp NetApp is the data authority
for hybrid cloud. We provide a full range of hybrid cloud data
services that simplify management of applications and data across
cloud and on-premises environments to accelerate digital
transformation. Together with our partners, we empower global
organizations to unleash the full potential of their data to expand
customer touchpoints, foster greater innovation and optimize their
operations. For more information, visit www.netapp.com.
#DataDriven
Press Contact: Madge Miller NetApp
1 408 419 5263 ng-uspr@netapp.com
NETAPP, the NETAPP logo, and the marks listed at
http://www.netapp.com/TM are trademarks of NetApp, Inc. Other
company and product names may be trademarks of their respective
owners.
IBM and IBM Watson are registered trademarks of IBM
Corporation.
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