DALLAS, Feb. 26, 2015
/PRNewswire/ -- Epsilon, an Alliance Data (NYSE: ADS) company,
has signed a new multiyear agreement with Nature's Way, a leading
brand of quality dietary supplements, to serve as the digital
agency of record across a number of brands as well as to provide
CRM marketing services.
Headquartered in Green Bay, WI,
Nature's Way was founded in 1969 and has been at the forefront of
the herbal health industry. An early leader in educating consumers
and retailers on the effectiveness and safety of herbal
supplements, Nature's Way strives to promote better health through
the power of nature. As the first major U.S. dietary supplement
company to be certified as an organic processor, Nature's Way
offers an extensive range of health-promoting products that have
been carefully scrutinized and tested, including brands such as
Alive, CalmAid, Ginkgold, Primadolphilus, Pearls, Remifemin and
more.
Under the terms of the agreement, Epsilon will serve as the
digital agency of record for Nature's Way across a number of brands
including Remifemin, Liquid Glucosamine, Liquid Fiber, Pearls,
Fortify and more. Services will include integrated digital
marketing services such as website development and optimization,
search strategy, social media support, video content strategy and
shopper marketing to drive in-store experience in retailers such as
Walmart, Walgreens and Costco, as well as digital shopper
experience on Amazon.com. The engagement will include strategy and
creative services, informed by Epsilon's deep data assets and
consumer insights, to enhance customer relationships and drive
sales of Nature's Way products.
Epsilon will also partner with Nature's Way to develop a
multi-brand CRM strategy as well as associated creative and content
to build deeper engagement with customers across marketing channels
such as email, mobile and the web. Epsilon will build a
comprehensive CRM database to house all customer and prospect
information for a 360-degree view of the customer. Epsilon will
also help grow the CRM database through customer acquisition
strategies across online advertising, paid search and educational
content.
"We are excited to work closely with Epsilon to better
understand our customers across a variety of marketing channels and
reach them with more meaningful content that will engage and build
long-lasting relationships," said Stewart
Brennan, senior vice president of marketing at Nature's Way.
"Epsilon offers the rare combination of insights, technology,
strategy and creative that will enable Nature's Way to help more
customers achieve a healthy lifestyle."
"Nature's Way has a long and successful history, and has been at
the forefront of its industry for decades. With all of the changes
in the way that consumers engage with brands, now is an optimal
time to invest in the digital space and obtain a comprehensive view
of the customer to deliver one-to-one marketing that resonates and
drives measurable results," said Bryan
Kennedy, chief executive officer of Epsilon. "Nature's Way
is committed to leveraging the tools, data and strategy required
today to drive engagement and experience for their customers, and
we are thrilled to partner with them to drive measurable results
for its business."
About Nature's Way
A pioneer in herbal
supplements, Nature's Way® is one of the most recognized and
trusted consumer brands of dietary supplements. Nature's way
is known for its expansive line of whole herbs, standardized
extracts, vitamins & minerals, and homeopathic remedies.
Nature's Way® products include brands such as Alive!®
multi-vitamins, Umcka® Cold Care, Sambucus®, and Primadophilus®
probiotics. They offer over 600 premium nutritional and natural
products. For more information visit www.naturesway.com.
About Epsilon
Epsilon is the global leader in creating
connections between people and brands. An all-encompassing global
marketing company, we harness the power of rich data,
groundbreaking technologies, engaging creative and transformative
ideas to get the results our clients require. Recognized by Ad Age
as the #1 World CRM/Direct Marketing Network and #1 U.S. Agency
from All Disciplines, Epsilon employs over 7,000 associates in 70
offices worldwide. Epsilon is an Alliance Data company. For more
information, visit www.epsilon.com, follow us on Twitter
@EpsilonMktg or call 1.800.309.0505.
About Alliance Data
Alliance Data® (NYSE:
ADS) and its combined businesses is a leading global provider of
data-driven marketing and loyalty solutions serving large,
consumer-based industries. The Company creates and deploys
customized solutions, enhancing the critical customer marketing
experience; the result is measurably changing consumer behavior
while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create
and increase customer loyalty through solutions that engage
millions of customers each day across multiple touch points using
traditional, digital, mobile and emerging technologies. An S&P
500 company headquartered in Dallas, Alliance Data and its three businesses
employ approximately 12,000 associates at more than 80 locations
worldwide. Alliance Data was named to FORTUNE magazine's
2014 list of World's Most Admired Companies.
Alliance Data consists of three businesses: Alliance Data Retail
Services, a leading provider of marketing-driven credit solutions;
Epsilon®, a leading provider of multichannel,
data-driven technologies and marketing services; and
LoyaltyOne®, which owns and operates the AIR
MILES® Reward Program, Canada's premier coalition loyalty program.
For more information about the company, visit our website,
www.alliancedata.com, or follow us on Twitter via
@AllianceData.
Alliance Data's Safe Harbor Statement/Forward Looking
Statements
This release may contain forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. Such statements may use words such as
"anticipate," "believe," "continue, " "could," "estimate,"
"expect," "intend, " "may, " "predict," "project," "would," and
similar expressions as they relate to us or our management. When we
make forward-looking statements, we are basing them on our
management's beliefs and assumptions, using information currently
available to us. Although we believe that the expectations
reflected in the forward-looking statements are reasonable, these
forward-looking statements are subject to risks, uncertainties and
assumptions, including those discussed in our filings with the
Securities and Exchange Commission.
If one or more of these or other risks or uncertainties
materialize, or if our underlying assumptions prove to be
incorrect, actual results may vary materially from what we
projected. Any forward-looking statements contained in this
presentation reflect our current views with respect to future
events and are subject to these and other risks, uncertainties and
assumptions relating to our operations, results of operations,
growth strategy and liquidity. We have no intention, and disclaim
any obligation, to update or revise any forward-looking statements,
whether as a result of new information, future results or
otherwise, except as required by law.
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: Statements in this presentation regarding
Alliance Data Systems Corporation's business which are not
historical facts are "forward-looking statements" that involve
risks and uncertainties. For a discussion of such risks and
uncertainties, which could cause actual results to differ from
those contained in the forward-looking statements, see "Risk
Factors" in the Company's Annual Report on Form 10-K for the most
recently ended fiscal year. Risk factors may be updated in Item 1A
in each of the Company's Quarterly Reports on Form 10-Q for each
quarterly period subsequent to the Company's most recent Form
10-K.
Contact:
|
Alliance
Data
Tiffany Louder –
Investor Relations
214.494.3048
tiffany.louder@alliancedata.com
Annabelle Baxter –
Media
214.494.3818
annabelle.baxter@alliancedata.com
|
Epsilon
Diane Bruno –
Media
212.457.7387
diane.bruno@epsilon.com
|
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SOURCE Alliance Data Systems Corporation