DETROIT, Jan. 15, 2018 /PRNewswire-USNewswire/ -- The
Third Annual Diversity Volume Leadership Awards (DVL Awards)
ceremony showed the tremendous impact that ethnic car buyers have
on the economy and brought awareness to the lack of diversity that
still remains present in the automotive industry.
"Some 30% of new vehicle purchases are made by multicultural
consumers but only 6% of dealerships are minority owned," said
National Association of Minority Automobile Dealers (NAMAD)
President, Damon Lester. "That means
18,000 dealerships exist in the USA and just 1,100 are minority owned."
With ethnic car buyers growing at rapid rates, the dealer body
is still lacking accurate representation from minorities. NAMAD and
IHS Markit partnered to celebrate brands that are driving sales
leadership with ethnic consumers, while also addressing and
educating the industry about the necessity of dealer ownership
increasing to reflect a diverse population during the DVL Awards on
January 14, 2018 at Cobo Center ahead
of the North American International Auto Show. The private awards
ceremony was hosted by Dariany Santana and brought together scores
of top automotive industry executives.
Winners of the prestigious DVL Awards demonstrated the highest
new vehicle registrations with ethnic, women, and millennial
consumers. This year's awards were based on an analysis of more
than 13 million personal new vehicle registrations from IHS Markit
for the 2017 model year.
"The initial goal of the Diversity Volume Leadership Awards was
to create awareness within the U.S auto industry of the top vehicle
purchased by ethnic consumers, women and ethnic millennials, said
Marc Bland, vice president of
diversity and inclusion, IHS Markit. "We're honored to
recognize these top models and their respective manufacturers in
support of their efforts to reach the growing diverse consumer
groups. This leads to our current enhancements for 2018,
which include the addition of top LGBT and ethnic motorcycle
categories."
This year, NAMAD and IHS Markit honored American Honda
with the "Top Overall Ethnic Vehicle" DVL Award, for
the second year in a row. "Top Overall Ethnic Vehicle" is
the most sought-after Diversity Volume Leadership honor for
automotive brands dedicated to driving sales leadership with Asian,
Native American, Hispanic and African American car
buyers.
NAMAD and IHS Markit also presented awards for leadership in the
following categories: Ethnic Volume Leaders by IHS Markit Regions,
Volume Leaders - Millennials and Women, and Volume Leaders by
Ethnic Consumer Group.
The best automotive brands that have dedicated marketing
resources to ethnic consumers and are focused on capitalizing on
the rapid growth of the industry were in attendance to collect
their awards. Overall, GM and its brands received eleven (11) DVL
Awards, Honda-six (6) DVL Awards, Toyota/Lexus-nine (9) DVL Awards,
Ford-two (2) DVL Awards, Mercedes-Benz-one (1) DVL Award, and
Harley-Davidson one (1) DVL Award. It is important to note that
several of the nominees that did not receive awards were still
extremely competitive contenders. Those who did not receive an
award now have the insight and motivation to develop an improved
strategy for 2018 and beyond.
Winners of the 2018 Diversity Volume Leadership Awards are as
follows:
Ethnic Volume
Leaders by IHS Markit Regions
|
Great Lakes
Region
|
Chevrolet
Equinox
|
Mideast
Region
|
Honda
Accord
|
New England
Region
|
Toyota
RAV4
|
Plains
Region
|
Toyota
RAV4
|
Rocky Mountain
Region
|
Toyota
RAV4
|
Southeast
Region
|
Toyota
Corolla
|
Southwest
Region
|
Ford
F-Series
|
Western
Region
|
Honda
Civic
|
Volume Leaders –
Millennials and Women
|
Top Women's
Vehicle
|
Toyota
RAV4
|
Top Women's Luxury
Vehicle
|
Buick
Encore
|
Top Ethnic
Millennial Vehicle
|
Honda
Civic
|
Volume Leaders by
Consumer Group
|
Top Vehicle
–
African
American
|
Toyota
Camry
|
Top Vehicle
–
Hispanic
American
|
Honda
Civic
|
Top Vehicle
–
Asian-Pacific
Islander
|
Toyota
RAV4
|
Top Vehicle
–
Native
American
|
Chevrolet
Silverado
|
Top Luxury Vehicle
–
African
American
|
Buick
Encore
|
Top Luxury Vehicle
–
Hispanic
|
Mercedes Benz
C-Class
|
Top Luxury Vehicle
–
Asian-Pacific
Islander
|
Lexus
RX
|
Top Luxury Vehicle
–
Native
American
|
Buick
Encore
|
|
|
African American
Volume Growth Leader
|
Chevrolet
Cruze
|
Hispanic Volume
Growth Leader
|
Chevrolet
Cruze
|
Asian-Pacific
Islander Volume Growth Leader
|
Toyota
Highlander
|
Native American
Volume Growth Leader
|
Chevrolet
Cruze
|
Women Volume
Growth Leader
|
Chevrolet
Cruze
|
Ethnic Millennial
Volume Growth Leader
|
Chevrolet
Cruze
|
Top LGBT
Vehicle
|
Ford
F-Series
|
Top LGBT Luxury
Vehicle
|
Buick
Encore
|
Top Ethnic
Cruiser/Touring Bike
|
Harley-Davidson
FLHXS
|
Top Ethnic Sport
Bike
|
Honda
GROM
|
Top Overall Ethnic
Vehicle (Luxury or Non-Luxury)
|
Honda
Civic
|
|
|
Connect with DVL Awards:
Hashtag:
#DVLawards and #DVLawards2018
Website:
www.namad.org
Twitter: twitter.com/NAMAD_USA
Facebook: facebook.com/NAMAD_USA-468806139894019
SPONSORS
The Diversity Volume Leadership Awards would
not be possible without the generous sponsorship from the following
organizations:
American Honda
Black Enterprise
BMW of North America
Ford Motor Company
General Motors
Harley Davidson
IHS Markit
Kia Motors America
Mercedes-Benz, LLC
Nissan North America
NNPA
NAHP
Real Times Media
Toyota Motor Sales
Volkswagen Group of America
About The National Association of Minority Automobile
Dealers
The National Association of Minority Automobile Dealers' (NAMAD)
objective is to pursue the meaningful presence and participation of
minority businesses and diverse employees across all aspects of the
automotive economic sector, including:
- Increasing the number of minority-owned dealerships in
communities across America
- Advocating workplace and supplier diversity in the automotive
manufacturing environment
- Supporting minority engagement in the automotive retail sales
and service sectors
We are committed to developing strategic relationships and
advocating for the advancement of business policies and practices
that ensure diversity and economic parity remain a priority in all
aspects of the American automotive industry.
NAMAD is a 501(c)(3) non-profit, tax-exempt organization
headquartered in the Washington, D.C. area. For information on
National Association of Minority Automobile Dealers visit:
www.namad.org
About IHS
Markit (www.ihsmarkit.com)
IHS Markit (Nasdaq: INFO) is a world leader in critical
information, analytics and solutions for the major industries and
markets that drive economies worldwide. The company delivers
next-generation information, analytics and solutions to customers
in business, finance and government, improving their operational
efficiency and providing deep insights that lead to well-informed,
confident decisions. IHS Markit has more than 50,000 key business
and government customers, including 85 percent of the Fortune
Global 500 and the world's leading financial institutions.
Headquartered in London, IHS
Markit is committed to sustainable, profitable growth.
Automotive offerings and expertise at IHS Markit span every
major market and the entire automotive value chain—from product
planning to marketing, sales and the aftermarket. For
additional information, please visit www.ihsmarkit.com/automotive
or email automotive@ihsmarkit.com.
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SOURCE National Association of Minority Automobile Dealers
(NAMAD)