DALLAS, Sept. 30, 2016 /PRNewswire/ -- Monitronics,
a subsidiary of Ascent Capital Group, Inc. (Nasdaq: ASCMA)
today unveiled its new name: "MONI," beginning a new era of smart
home security that brings increased speed and personalization to
the market.
The Company has been the "secret sauce" behind more than 600
independent alarm companies' successes for the past two
decades, with a cutting-edge monitoring solution that secures more
than one million residential customers and commercial client
accounts in the US. However, "Monitronics" was intentionally
unbranded in the eyes of the consumer, allowing independent dealer
brands to take center stage. The new MONI brand will be marketed
directly to consumers and supported by direct-to-consumer sales and
customer support. This will not only enable MONI's expert custom
solutions to flow directly into the home, but is designed to
nurture MONI's trusted dealer network by showing consumers the
strength behind the individual dealer brands. The new branding will
also provide dealers with the national marketing, sales and
customer service support that they need to compete more effectively
in their regional markets.
"As a leader in home security solutions for more than 20 years,
professionally installed and monitored smart home security has
always remained at the core of our business," said Jeff Gardner, president and CEO of MONI. "Home
and business security needs are as unique and individualized as
each customer. Solution offerings and customer service throughout
the industry must change as we enter a new era of smart home
security that emphasizes a customized approach to comprehensive
safety and protection."
MONI sees the new era of smart home security as one where
personal safety takes priority in the connected home. This is
enabled by:
- Simplified "Smart" Homes
- Delivering leading products that integrate with existing
systems and packages, enabling mainstream home automation features
that emphasize complete security and control
- Customer-Centric Personalization
- Personalized solutions that are truly tailored to the needs of
each individual consumer, allowing them to customize not only
equipment and services, but the entire customer experience for
greater control, confidence and security
- Faster Response
- Faster response times to alarm events – managing the personal
and home security concerns that matter most in seconds for true
peace of mind
"Whether it is a routine situation or lives are on the line,
MONI knows that every moment matters," continued Gardner. "Over the
last two decades we have built our business on the ability to
listen and respond. Customers have spoken, and they are calling for
a new approach to smart home security, a new era of
customer-centric personalization with solutions designed to meet
the needs of each individual, and MONI is poised to deliver."
To learn more about MONI and the full suite of personalized
security solutions available, visit www.mymoni.com.
About MONI
MONI, the new Monitronics, is a subsidiary
of Ascent Capital Group, Inc. (NASDAQ: ASCMA) and is one of
the largest home security alarm monitoring companies in the U.S.
Headquartered in the Dallas
Fort-Worth area, MONI secures more than one million
residential customers and commercial client accounts with monitored
home and business security system services. The company is
supported by the nation's largest network of independent Authorized
Dealers, providing products and support to customers in the U.S.,
Canada and Puerto Rico.
Contact: Lindsay Lougee
MONI Smart Security
Tel: 972-243-7443, ext. 73121
E-mail: llougee@mymoni.com
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SOURCE Monitronics