Monitise PLC Monitise Create North US Launch
June 11 2014 - 9:00AM
RNS Non-Regulatory
TIDMMONI
Monitise PLC
11 June 2014
Monitise accelerates mobile banking innovation in the US
Banks start to leverage Monitise Create mobile strategy and
development services to transform customer user experience
San Rafael, CA, 11 June 2014- Monitise plc (LSE: MONI), a global
leader in Mobile Money solutions, today announced the expansion of
Monitise Create, the company's mobile innovation, design and
development services, into North America. In addition, U.S. Bank
announced it is engaging the Monitise Create team to transform the
mobile user experience for credit cards, which serves both bank
branded products and third-party relationships.
The new Monitise Create business in North America will focus on
creating cutting-edge mobile technology to help its clients build
rich customer relationships and uncover new revenue
opportunities.
Monitise already works with more than 350 financial services
companies and other leading businesses on banking, payments and
commerce solutions. The expansion of its Monitise Create offering
into the US will help brands, including financial institutions,
drive deeper engagement from mobile initiatives and develop their
business models. This builds on Monitise Create's proven success
with more than 300 mobile app deployments for an award-winning
client portfolio including Samsung, Procter & Gamble, Adidas
and McDonalds, as well as many of the world's leading banks.
Alistair Crane, Executive Vice President of Monitise Create, who
will lead the growing Monitise Create team based in North America,
stated: "Mobile is fundamentally changing the relationship that
every brand, particularly banks, has with a customer. Our mission
is to create a long-term digital future by creating new front-end
solutions and strategic business planning designed around existing
processes. Doing this enables business transformation by leveraging
clients' current technology and infrastructure and that creates
increased engagement and new revenue opportunities."
In the case of U.S. Bank, a 2014 Bank Innovation Award winner,
the Minneapolis-based business is working with the Monitise Create
team to bring mobile innovation and strategy design services to
help re-design the mobile experience for credit cards.
Dominic Venturo, Chief Innovation Officer of U.S. Bank noted:
"It is clear that success in mobile requires constant innovation
around the user experience as consumers demand easy-to-use and
engaging experiences. We are partnering with Monitise Create to
help us re-imagine the optimal user experience and believe
implementing a highly differentiated mobile-first business and
technology solution will provide us with a key competitive
advantage."
Monitise Create's pure-play, mobile-only focus on strategy,
development and design, coupled with a proven history of enabling
success with on-time and on-budget mobile solutions, is appealing
to global brands, mobile commerce providers, and financial
institutions, in particular.
Lisa Stanton, President of the Americas at Monitise, added: "The
relationship between a customer and their bank has been
fundamentally changed by mobile. The growth of our mobile
innovation capabilities demonstrates our continued and evolving
focus on building end-to-end solutions for our clients and partners
that enable them to manage the opportunities for their business
models from digital disruption and leverage re-imagined business
solutions through mobile as a revenue stream."
A recent study* carried out by consulting firm AlixPartners
found that nearly half of all consumers switch banks based on an
institution's mobile banking services. Banks and other brands are
coming under increasing pressure to address consumer expectations
for a customer-centric, easy-to-use mobile experience. An
established demand for standard features, such as balance inquiries
and transfers via mobile, has evolved to encompass advanced
integrated services like managing credit card rewards or home loan
applications.
To learn more about Monitise Create please visit
www.monitisecreate.com.
About Monitise
Monitise (LSE: MONI) is a world leader in Mobile Money -
banking, paying and buying with a mobile device. Leading banks,
payments companies, retailers and mobile networks utilise
Monitise's technology platforms and services to securely connect
people with their money.
Already 28 million consumers benefit from Monitise's patented
technology to 'bank anywhere', 'pay anyone' and 'buy anything',
accounting for $71bn of payments, purchases and transfers
annually.
More information is available at www.monitise.com.
For further information:
Monitise Americas Tel: +1 415 526
Lisa Stanton, President 7000
Marc Winitz, SVP Marketing
Monitise Investor Relations Tel: +44(0)20 3657
Andrew Griffin, Haya Herbert-Burns 0366
investorrelations@monitise.com
Media Relations
Gavin Haycock Tel: +44(0)20 3657
Gavin.haycock@monitise.com 0362
Canaccord Genuity
Simon Bridges, Cameron Duncan
Tel: +44(0)20 7523
FTI Consulting 8000
Charles Palmer, Sophie McMillan
Tel: +44(0)20 3727
1000
*AlixPartners Financial Services Franchise Health Study, Q2
2013
This information is provided by RNS
The company news service from the London Stock Exchange
END
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