TIDMMIRA 
 
mirada plc 
 
                          ("mirada" or "the Company") 
 
                                  (AIM: MIRA) 
 
              Placing, Subscription and Notice of General Meeting 
 
mirada plc, the AIM-audio-visual interaction specialist, announces a proposed 
placing and subscription to raise approximately GBP1.5 million (before expenses) 
by way of the issue of  24,531,939 placing shares ("Placing Shares") and 
468,061 subscription shares ("Subscription Shares") (together the "New Shares") 
at a price of 6 pence each (the "Placing"). 
 
Highlights 
 
  * The Placing and Subscription has conditionally raised GBP1.5 million of new 
    funds for the Company 
 
  * 24,531,939 Placing Shares conditionally placed with existing shareholders, 
    board members and managers and 468,061 Subscription Shares subscribed for 
    at 6p, a discount of 4.0 per cent to the closing mid-price on 28 October 
    2015 
 
  * Focus of the Company remains on the large scale roll-out of the Televisa 
    contract 
 
  * Negotiations continue with other potential Tier One and Tier Two customers 
 
  * The new funds will be used to strengthen mirada's balance sheet and working 
    capital ahead of the expected Televisa roll out during the next financial 
    year 
 
  * New funds will also be used to enable mirada to fund the additional 
    professional services requested by Televisa in accordance with the original 
    contract dated 19 May 2014 as supplemented by various annexes 
 
 1. Televisa Group S.A. ("Televisa") is a Mexican based multimedia company and 
    the largest Hispanic content producer in Latin America. 
 
José Luis Vázquez, CEO of mirada plc, commented: "I am delighted with the 
support of existing shareholders, board members and managers in this Placing." 
 
"The focus of the Company remains on the large scale roll-out of the Televisa 
Contract and the Directors believe this will be the key priority of the Company 
throughout FY16 and into FY17 for further professional services and new 
networks to deploy." 
 
"The Company remains in negotiation with other potential Tier One and Tier Two 
customers and any further updates will be released to the market in due 
course." 
 
"I look forward to seeing shareholders later today at the AGM". 
 
General Meeting 
 
A notice convening a General Meeting of the Company is to be held at the 
offices of Howard Kennedy LLP at No. 1 London Bridge, London, SE1 9BG at 11 
a.m. on 23 November 2015 to grant Directors the authority to allot the Placing 
Shares and the Subscription Shares for cash on a non pre-emptive basis. A 
circular will be sent to shareholders today and will be available to download 
from the Company's website: www.mirada.tv. 
 
Director / PDMR dealing 
 
The Company also announces that certain directors and managers subscribed for 
Placing Shares at the Placing Price as set out below: 
 
Director            Beneficial     Number of    Beneficial % of expected 
                    holding of       Placing    holding of      Enlarged 
                      Ordinary  Shares to be      Ordinary Share Capital 
                        Shares     purchased  Shares after 
                        before                     Placing 
                       Placing 
 
José Luis Vázquez    2,163,008       333,334     2,496,342          1.80 
 
Francis Coles          572,486       166,667       739,153          0.53 
 
José Gozalbo           253,005       166,667       419,672          0.30 
Sidro 
 
Antonio Rodríguez      180,000       166,667       346,667          0.25 
 
Javier Peñín           120,000       166,667       286,667          0.21 
 
Matthew Earl            99,000       166,667       265,667          0.19 
 
Related party Transaction 
 
As Chase Nominees and Hargreave Hale are participating in the Placing and are 
both significant Shareholders in mirada, the Placing is deemed to be a related 
party transaction as described in the AIM Rules. The Directors, who have 
consulted with Arden in its capacity as Nominated Adviser to the Company, 
consider the Placing and the Resolutions to be fair and reasonable insofar as 
Shareholders are concerned and to be in the best interests of the Company and 
its Shareholders as a whole. 
 
Each director's participation in the Placing is considered to be a related 
party transaction for the purposes of Rule 13 of the AIM Rules. Accordingly, 
the independent director of mirada (being Javier Casanueva) considers, having 
consulted with the Company's nominated adviser, Arden, that the terms of each 
director's participation in the Placing are fair and reasonable insofar as 
Shareholders are concerned. 
 
Total Voting Rights 
 
Application will be made to the London Stock Exchange for the Placing Shares 
and the Subscription Shares to be admitted to trading on AIM. It is expected 
that Admission will become effective and that dealings for normal settlement in 
the Placing Shares and the Subscription Shares on AIM will commence at 8.00 
a.m. on 24 November 2015. 
 
For the purpose of the Disclosure and Transparency Rules, mirada's enlarged 
issued share capital following the issue of 25,000,000 New Ordinary Shares, 
will consist of 139,057,695 ordinary shares of 1 penny each. 
 
The above figure may be used by shareholders as the denominator for the 
calculations by which they will determine if they are required to notify their 
interest in, or a change to their interest in, mirada, under the Disclosure and 
Transparency Rules. 
 
AGM 
 
The Company will be holding its annual general meeting this morning at the 
offices of Howard Kennedy LLP at No. 1 London Bridge, London SE1 9BG at 11.00 
a.m. 
 
                                     -END- 
 
Enquiries: 
 
mirada plc                                          +44 (0) 203 751 0320 
Jose Luis Vazquez, Chief Executive Officer 
 
Walbrook PR                                         +44 (0) 207 933 8783 
Nick Rome/Sam Allen 
mirada@walbrookpr.com 
 
 
Arden partners (Nomad and Broker)                   +44 (0) 207 614 5900 
James Felix, Ciaran Walsh (Corporate Finance) 
Kam Bansil (Corporate Broking) 
 
Background to and reasons for the Placing and Subscription 
 
On 19 May 2014 the Company reached a major milestone by winning the Televisa 
Contract for its multi-screen product Iris to be deployed alongside a new 
commercial launch of set-top boxes ("STB(s)") across Televisa's Mexican based 
cable networks. The Televisa Contract win followed a competitive tender 
process, as well as a successful USD $1.4m trial, which took less than 9 months 
to complete. At that time, the Directors were of the belief that the Televisa 
Contract would cover several million STBs, and the Company would charge 
Televisa an average one-off license fee of $3 to $5 per new STB over a 
three-to-five year period. In addition, as well as expecting the sales from the 
Televisa Contract to exceed the Company's yearly turnover over the next three 
to five years, the Board expected revenues to commence at the end of the 2014 
calendar year once the first Televisa cable network, Cablevisión Monterrey in 
Mexico, commenced its launch. 
 
Four months later and in conjunction with the Televisa Contract, the Company 
also won its inaugural OTT contract with Televisa which was announced on 18 
September 2014, and for which the majority of the net placing proceeds raised 
during the previous placing, as announced on 7 July 2014, were deployed. 
 
Despite delivering Iris on time to Cablevisión Monterrey, the commercial 
roll-out was delayed because of extended testing of Cablevisión Monterrey's 
provisioning systems to avoid any potential issues on the important launch. 
Due to this delay, the Company was not able to announce the commercial launch 
of Iris in Monterrey until 17 February 2015. At the same time, the Company 
continued to invest in OTT functionalities in accordance with the OTT contract. 
 
The next two networks to deploy under the Televisa Contract are larger scale in 
number of subscribers and STBs than Cablevisión Monterrey's, and the Board had 
initially anticipated that the roll-out would commence during the 2015 calendar 
year. However, as announced on 29 September 2015, due to Televisa's internal 
reasons, deployment for the next two networks was delayed to the end of the 
last quarter of the current financial year, ending 31 March 2016. 
 
Concurrent with these delays, and as also stated in the announcement on 29 
September 2015, the Company has been engaged with providing additional 
development work for the Televisa Contract for which professional services fees 
are being earned. Broadly, these are expected to replace postponed license fee 
revenues, albeit at a lower margin. Furthermore, the Board expects the total 
value of the Televisa Contract to be greater than when first estimated in 2014 
as Televisa has recently acquired another two networks in Mexico, Telecable and 
Cablecom, and the Board believes Iris will be deployed across these two 
networks' subscriber base's STBs at some point during the financial year ending 
2017. 
 
Notwithstanding the delays and the Company's resources being stretched to 
provide the additional professional services to Televisa as mentioned above, 
the Company has still been winning new business: the successful launch of the 
Movistar Go product, the audiovisual service operated by Telefonica Peru, which 
features the Iris SDP backend tool, as announced on 28 November 2014; and the 
commercial launch of a new user interface at Movistar+, the audiovisual service 
operated by Telefónica in Spain, based on mirada's inspire UI, as announced on 
11 September 2015. 
 
As a consequence of the change in revenue mix and associated margin reduction 
brought about by the Televisa delays, the Board has forecasted potential 
working capital pressures in the near to medium term. Despite not expecting 
this to result in the Company being unable to service the Televisa Contract in 
accordance with its terms, such potential working capital pressures may give 

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