TIDMMIRA 
 
11 September 2015 
 
                    mirada plc ("mirada" or "the Company") 
 
                                  (AIM: MIRA) 
 
               Commercial Launch of new Movistar+ User Interface 
 
mirada plc, the AIM-quoted technology expert in digital TV solutions, is 
delighted to announce the commercial launch of a new User Interface ("UI") at 
Movistar+ in Spain ("the Operator"), based on mirada's inspire UI. 
 
Movistar+ is deploying a new version of its digital Pay TV solution for its 
subscriber base in Spain, representing nearly 4 million customers. mirada's 
collaboration included the scoping and design of the new UI which was heavily 
based on the Company's flagship product, inspire UI, and its usability 
mechanisms. 
 
This UI is part of the new commercial strategy implemented by Movistar+, in 
which it will enhance the user experience and content promotion of popular 
television series. Specific and carefully defined features of Movistar+' new UI 
promote the enhanced strategic needs of the Operator. 
 
mirada's CEO, Jose Luis Vazquez, said: "It has been a pleasure to start the 
collaboration with Telefónica in Spain with such a relevant project. The 
selection of a new UI based on our inspire solution demonstrates once again the 
advantages of this product's design, and its capability to cover the new trends 
on audiovisual consumption." 
 
                                     -END- 
 
Enquiries: 
 
mirada plc                                          +44 (0) 203 751 0320 
Jose Luis Vazquez, Chief Executive Officer 
 
Walbrook PR                                         +44 (0) 207 933 8783 
Nick Rome/Sam Allen 
mirada@walbrookpr.com 
 
Arden partners (Nomad and Joint Broker)             +44 (0) 207 614 5900 
James Felix Ciaran Walsh (Corporate Finance) 
Kam Bansil (Corporate Broking) 
 
About mirada 
 
mirada creates and manages services for digital TV platforms and broadcasters 
which enable consumers to interact with and purchase digital content on 
television, mobile, online and bespoke devices. mirada's products and solutions 
are used worldwide to deliver interactive TV, Video on Demand, digital 
marketing and payment services. Its products and services have been deployed by 
some of the biggest names in digital media and broadcasting including Sky, 
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London, 
mirada has commercial offices across Europe and Latin America and operates 
technical centres in the UK and Spain. For more information, visit 
www.mirada.tv. 
 
About Movistar+ 
 
 
Movistar+ is the audiovisual service operated by Telefónica in Spain. Telefo? 
nica is one of the leading telecoms companies in the world due to its market 
capitalization and broad subscriber base. It already has a prominent position 
in the telecoms industry. With its key products and services (broadband, 
landline and mobile telephony, digital TV) driving growth, Telefo?nica is 
focused on becoming the world leader in digital services. The company has 
presence in 24 countries and a subscriber base of over 320 million. 
 
 
 
END

(END) Dow Jones Newswires

September 11, 2015 02:00 ET (06:00 GMT)

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