Micron Unveils M550 SSD - Analyst Blog
March 19 2014 - 2:00PM
Zacks
Micron Technology (MU) has unveiled its new
solid state drive (SSD), M550, to meet the growing demand for
personal storage and also cater to the media and entertainment
market.
The M550 SSD enables quick access to files and is more power
efficient resulting in longer battery life. Moreover, the new SSD
is equipped with hardware encryption facility coupled with data
protection and recovery features. M550 will be made available via
Micron brand to the original equipment manufacturers and under the
Crucial brand to customers and system builders.
The M550 has been chosen by AJA, a digital video interface
manufacturer, and Marvell Technology (MRVL) for
storage and delivery of digital data and video content.
Micron is benefiting from the growing demand for SSD products
and has made significant investments to launch innovative SSD
products to meet the pent up demand.
As per technology research firm Gartner, the total SSD market is
poised for strong growth, with revenues projected to more than
double to reach $19.4 billion in 2014 from $9.2 billion in
2012.
With these launches, we expect Micron to strengthen its market
position against the likes of SanDisk (SNDK) and
Fusion-io.
Moreover, Micron has been constantly innovating in memory
technologies, spanning DRAM, NAND and NOR Flash memory solutions,
which are being widely used in the latest mobile computing devices
as well as in consumer, networking and embedded products.
According to management, DRAM supply growth is expected to
decrease from 23.0% in 2013 to 22.0% in 2017. NAND supply is
expected to decline from 43.0% in 2013 to 28.0% in 2017. On the
other hand, demand for both DRAM and NAND is expected to increase
significantly at CAGRs of 27.0% and 38.0%, respectively, through
2017. This supply/demand scenario is also a positive and should
support prices.
Additionally, we believe that the acquisitions of Rexchip and
Elpida will help Micron’s share in the memory market. The
acquisition also brought Apple Inc. (AAPL) onto
the customer roster, which is a positive for future growth.
Currently, Micron sports a Zacks Rank #1 (Strong Buy).
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