MetLife Hong Kong Launches New Brand Campaign to Light up Hong Kong People’s Dreams
August 03 2015 - 10:00PM
Business Wire
Encourages Hong Kong people to light up their
dreams with MetLife Hong Kong’s support
MetLife Hong Kong* has launched a new “Light Up Your Dreams with
MetLife Hong Kong” brand campaign, which aims to inject Hong Kong
people with positivity and confidence to achieve their dreams. The
new integrated campaign follows the widely popular “My Dad’s Story”
and the “MetLife Hong Kong's Dream for My Child” campaigns, both of
which recognized the sacrifices that the parents make for their
children’s future.
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View the full release here:
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“Light Up Your Dreams with MetLife Hong Kong” is a highly
interactive integrated advertising campaign that inspires Hong Kong
people to pursue their dreams with the confidence and financial
security from the protection offered by MetLife Hong Kong. The
campaign features a traditional Chinese lantern which is appealing
and symbolizes the unique pursuits and dreams we all have. MetLife
Hong Kong, as a wholly-owned subsidiary of the No.1 U.S. life
insurer^, MetLife, Inc., helps consumers achieve their goals
through innovative products, value-added services and financial
advice.
Ms. Sunshine Farzan, Vice President, Head of Marketing and
Communications of MetLife Hong Kong, said, “The brand campaign
reflects our ongoing pledge and commitment to placing customers
first and keeping them at the very center of everything we do.
Everyone has unique pursuits and dreams. Sometimes, we are just one
step away and need a little lift to make them happen. MetLife Hong
Kong deeply understands the aspirations and needs of Hong Kong
consumers and we encourage them to dream big and achieve their
dreams with MetLife Hong Kong’s support.”
Participants can upload their dream to the campaign’s microsite
(www.metlife.com.hk/dreams) and share the post on Facebook to get a
chance to win a grand prize of a MetLife Hong Kong’s savings plan
worth up to RMB 50,000, other prizes and services to help make
their dreams a reality.
About MetLife
MetLife, Inc. (NYSE: MET), through its subsidiaries and
affiliates (“MetLife”), is one of the largest life insurance
companies in the world#. Founded in 1868, MetLife is a global
provider of life insurance, annuities, employee benefits and asset
management. Serving approximately 100 million customers, MetLife
has operations in nearly 50 countries and holds leading market
positions in the United States, Japan, Latin America, Asia, Europe
and the Middle East. For more information, visit
www.metlife.com.
*MetLife Limited and Metropolitan Life Insurance Company of Hong
Kong Limited (collectively “MetLife Hong Kong”) are wholly-owned
subsidiaries of MetLife, Inc. in Hong Kong and private companies
limited by shares incorporated and registered under the applicable
laws in Hong Kong. Both MetLife Limited and Metropolitan Life
Insurance Company of Hong Kong Limited are authorized insurers
carrying long term business in Hong Kong.
^Axco Global Statistics 2014
#Based on non-banking assets according to A.M. Best research
2012 data, Best’s Review July 2014
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The Hoffman AgencyAaron Kreuscher, (852)
2231-8103akreuscher@hoffman.com
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