Media Alert: Adobe Advertising Cloud Brings Marketers Flexibility and Convenience with New Mobile App
October 12 2017 - 1:15PM
Business Wire
Other Updates to Adobe Advertising Cloud Include the Addition
of Digital Audio Advertising Formats
As advertisers shift to buying a majority of digital advertising
through automated software, advertising technology tools are
frequently stuck in the desktop computer era, leaving media traders
few options for managing campaigns when outside of the office or
away from their computer.
To address these challenges and opportunities, Adobe
(Nasdaq:ADBE) today announced the release of the Adobe Advertising
Cloud Mobile App, the industry’s first mobile app for cross-channel
advertising campaign management to provide marketers the tools they
need to ensure performance and delivery wherever they are. Adobe's
internal digital advertising team began testing and using the
mobile app this quarter.
Available for free to current customers on both Android and iOS,
Adobe Advertising Cloud’s mobile application enables marketers to
stay connected and manage their cross-channel advertising campaigns
on-the-go from anywhere in the world. The app’s features
include:
- The ability to monitor campaign-level
performance and delivery metrics in real time directly from a
mobile phone or tablet device
- The ability to swipe-to-activate and
automatically pause campaigns based on pre-set parameters, such as
budget caps or impression totals
- At-a-glance placement-level reporting
for all metrics available within the platform on desktop computers,
including total spend, impressions, viewability rates,
click-through rates, completion rates and more
In addition to the mobile app, Adobe Advertising Cloud clients
will also enjoy expanded cross-channel advertising capabilities
with the addition of automated, data-driven buying of digital audio
advertising formats on desktop and mobile devices. Today, digital
audio streamed on mobile devices represents a $200 million
advertising opportunity.
Last year more than one-third of the U.S. population listened to
over 59 billion ad-supported audio streams using digital music
streaming services. In collaboration with Rubicon Project, the
Global Exchange for advertising, advertisers can now extend their
advertising initiatives with the ability to plan and buy media
across premium digital audio environments.
By adding digital audio formats to its media planning and buying
software, Adobe Advertising Cloud enables marketers to centralize
targeting and reporting across devices including desktops,
smartphones and tablets, and message sequentially across formats,
such as an audio ad followed by a video ad to move consumers down
the funnel along the path to purchase. Advertisers can also
leverage Adobe Advertising Cloud’s native integration with Adobe
Analytics Cloud to layer first- and third-party data to target
behavioral, demographic and geographic audience segments, and
receive Nielsen-verified audience reporting on consumers’ age and
gender.
“Digital audio has exploded as a uniquely differentiated channel
that gives advertisers the opportunity to target users not just
based on their demographic or psychographic profile – but how they
feel at a specific moment in time,” said Brett Wilson, vice
president, Adobe Advertising Cloud. “This collaboration with
Rubicon helps move Adobe Advertising Cloud one step closer towards
our goal of helping marketers unify their advertising spend
holistically across every channel.”
“We are thrilled to be working with Adobe Advertising Cloud to
give marketers the premium quality inventory and reach they need
across all creative formats worldwide,” said Amy Coveny, global
head of audio, Rubicon Project. “And with consumers flocking to
mobile in-app audio, we are pleased to automate the buying and
selling of today’s most in-demand advertising units.”
About Adobe Advertising Cloud
Adobe Advertising Cloud, part of Adobe Experience Cloud, is
the industry’s first end-to-end platform for managing advertising
across traditional TV and digital formats. The platform already
manages roughly $3 billion in annualized ad spend on behalf of more
than 1,000 global clients, including Allstate, Ford, Johnson &
Johnson, Kraft, Liberty Mutual, L’Oréal, MGM, Nickelodeon, and
Southwest Airlines. Adobe Advertising Cloud was recognized as
a leader in “The Forrester Wave™: Omnichannel Demand-Side
Platforms, Q2 2017” report. Learn more about Adobe Advertising
Cloud.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171012005424/en/
AdobeDavid Burch, 510-817-6402burch@adobe.comJeff Fisher,
510-817-6490jfisher@adobe.com
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Mar 2024 to Apr 2024
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Apr 2023 to Apr 2024