Relationship Part of MDC Dream Ventures' Continued
Investments in Early-Stage Technology Companies
NEW YORK, June 15, 2015 /PRNewswire/
-- MDC Partners Inc. (NASDAQ: MDCA; TSX:
MDZ.A) announced today that it has made a strategic investment
in Ditto Labs, an image recognition technology company based in
Boston, MA. Ditto Labs is the
leading provider of photo analytics for brands via its proprietary
computer vision technology, which allows identification of the
brands that appear in the daily torrent of photos shared across
public social media.
The new investment is being made through MDC Dream
Ventures, as part of MDC Partners' strategy of bringing
innovative technologies to its partners and clients by investing in
early-stage companies, particularly in the areas of advertising
technology, big data, and content marketing.
"Our investment in Ditto Labs follows our mission to provide
MDC's clients with the unique, cutting-edge solutions that will
continue to drive their business," said Michael Bassik, Managing Director, President,
Global Digital Operations of MDC Partners. "A natural fit
with MDC's technology-forward approach, our partnership gives
our partners and clients the ability to uncover, in real-time, new
insights, trends and engagement opportunities in what is
increasingly becoming an image-centric marketplace."
Ditto's logo-detection technology complements existing text
analytics tools, enabling marketers and brands for the first time
to detect, measure and engage with relevant images posted on social
platforms such as Twitter, Instagram and Tumblr. Through the
context of image-centric conversations, Ditto helps marketers
better understand consumers' brand affinities, usage occasions, and
sentiment, to more effectively engage with current consumers and to
attract new ones. In May, Ditto was awarded PWC's Promise
Award, which recognizes "start-up companies whose innovative
technology solutions show promise to make a significant business
impact."
"With 1.8 billion images shared every day on social platforms,
images have continued to dominate social media over the past
several years, yet until now, social listening tools have only
analyzed text-based posts, rendering images without brand-relevant
text as a data blind spot for marketers," said David Rose, Co-Founder and CEO of Ditto Labs.
"Brands without photo analytics can't fully understand their
audience, engage with prospects, or measure the success of their
campaigns. We're thrilled to partner with MDC Partners to help
marketers and media buyers better understand and make the most of
the visual web."
About MDC Partners Inc.
MDC Partners is one of the world's largest Business
Transformation Organizations that utilizes technology, marketing
communications, data analytics, insights and strategic consulting
solutions to drive meaningful returns on Marketing and
Communications Investments for multinational clients in
the United States, Canada, and worldwide.
MDC Partners' durable competitive advantage is to 'Empower
the Most Talented Entrepreneurial Thought Leaders to Drive
Business Success to new levels of Achievement, for both our
Clients and our Shareholders, reinforcing MDC Partners'
reputation as "The Place Where Great Talent Lives."'
MDC Partners' Class A shares are publicly traded on NASDAQ
under the symbol "MDCA" and on the Toronto Stock Exchange
under the symbol "MDZ.A".
Please visit us: www.mdc-partners.com
Follow us on Twitter: http://www.twitter.com/mdcpartners
About Ditto Labs
Social media is increasingly visual with 1.8 Billion photos
shared daily. But 85% of the photos Ditto finds that contain a
brand don't reference that brand in accompanying text and less 2%
of those posting currently follow the brand.
Innovative marketers leverage proprietary computer vision and
machine learning from industry pioneer Ditto Labs to complement
text listening for customer insights and engagement. Visit
Ditto.us.com to learn more and request a demo for your brand.
CONTACT:
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Alexandra
Delanghe
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SVP, Corporate
Communications, MDC Partners
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646-429-1845
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adelanghe@mdc-partners.com
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SOURCE MDC Partners Inc.