NEW YORK, March 23, 2017 /PRNewswire/ -- King, a leading
interactive entertainment company for the mobile world and creators
of hit mobile games such as Candy Crush, today celebrated the
launch of its latest release, Bubble Witch 3 Saga, with an
adult-only, immersive, laser tag pop-up experience in the heart of
New York City. The one-of-a-kind
event opened to New Yorkers following the release of a nationwide
survey by King, which revealed that American adults have a desire
to escape the stresses of everyday life and are looking for new
ways to escape reality and have more fun.
Hot on the heels of the survey and ever-growing adult playtime
trends such as escape rooms and giant ball pits, King teamed up
with singer-actress Vanessa Hudgens
to host a fully immersive, enchanted pop-up experience in
New York, inviting adults to
connect with their inner-child, join in on the fun and escape their
hectic schedules and daily stressors. The whimsical pop-up
saw Bubble Witch 3 Saga come to life through a
reimagined game of laser tag, where two teams navigated through the
maze of Stella's enchanted forest and completed a series of
bubble-shooting challenges. King recreated the new elements from
the game to bring the game's fantasy world to players
on a grand scale including the brand new aiming line and Stella's
magical house.
"Playing Bubble Witch 3 Saga is the perfect way to relax
when I have a bit of spare time on set. It gives me a perfect
opportunity to escape for a few minutes!" said Vanessa Hudgens. "I really enjoyed practicing my
bubble shooting skills at the Bubble Witch 3 Saga
laser tag course in New York City
- all the different game features were brought to life. It really
blurred the lines between reality and the Bubble Witch world!"
"It was really exciting to see Bubble Witch 3 Saga come
to life through this unique, interactive laser tag pop-up
experience in New York City," said
Juan Antonio Perez, Lead Producer
on Bubble Witch 3 Saga. "At King we seek to
create small moments of escape on a daily basis with our mobile
games, to provide our dedicated players with the few minutes of
coveted fun they desire. With Bubble Witch 3 Saga, we set
out to enhance the player experience, introducing new gameplay
features including lots of new bubble-shooting challenges and more
precision and accuracy with the improved extended aiming line. We
hope people enjoy playing the game and escaping to a magic,
fun-filled world."
King Survey Results:
The research, which looked at
adult attitudes towards fun and escapism in the U.S., found that a
staggering 90 percent of American adults see society today as
more stressful and are exploring new ways to create moments of
escape. The survey findings revealed 78 percent of Americans do not
think it's natural or acceptable for adults to stop having fun as
they get older and yet, nearly half (46%) say that the amount of
fun that adults had in recent years has decreased.
When asked how much time they think they would need to distract
themselves and escape moments of tension and stress, nearly half
(40 percent) of Americans said that a few minutes each day is all
they crave. 71 percent of Americans find mobile gaming to be an
effective way of escaping reality and seeking day-to-day
distraction.
Additional highlights from King's survey include*:
- Nearly 1 in 3 (30 percent) of adults say they're unable to take
break because they feel a pressure to be "always on." In fact, the
same percentage admit they've delayed going to the bathroom because
they didn't have the time for a break!
- 55percent of American describe their desire to take breaks from
daily stressors as "me time" while nearly 1 in 3 millennials (30
percent) describe this time as "escaping from reality"
Bubble Witch 3 Saga is available to download for
free from the Apple App Store, Google Play, Amazon App store,
Windows App Store and Facebook. To learn more about Bubble
Witch 3 Saga visit Bubblewitch3saga.com.
*additional survey findings available upon request
About King
King is a leading interactive entertainment company for the
mobile world. It had 355 million monthly active users as of fourth
quarter 2016 across web, social and mobile platforms, and has
developed more than 200 exclusive games that are enjoyed all around
the world through its king.com and royalgames.com websites,
Facebook, and mobile distribution platforms such as the Apple App
Store, Google Play Store, Microsoft Windows App Store and Amazon
Appstore. King was acquired by Activision Blizzard (NASDAQ: ATVI)
in February 2016. King has game
studios in Stockholm, Malmö,
London, Barcelona, Berlin and Seattle, along with offices in San Francisco, Malta, Tokyo,
and Bucharest.
© 2017 King.com Ltd. King, the King crown logo, Bubble Witch,
Bubble Witch 3 Saga and related marks are trademarks of King.com
Ltd and/or related entities.
Survey Methodology
Research findings are based on a survey conducted by Morar
Consulting fielded across the US between March 6-13, 2017. For this survey 1,009
nationally representative U.S. adults ages 18+ were asked various
questions regarding the topic of Escapism including why, how, when
and where Americans seek moments of escapism and 'me-time'. In this
survey, 'Escapism' and 'me-time' refers to breaks that individuals
take from everyday life. Respondents are recruited through a number
of different mechanisms, via different sources to join the panels
and participate in market research surveys. All panelists have
passed a double opt-in process and complete on average 300
profiling data points prior to taking part in surveys. Respondents
are invited to take part via email and are provided with a small
monetary incentive for doing so. Results of any sample are subject
to sampling variation. The magnitude of the variation is measurable
and is affected by the number of interviews and the level of the
percentages expressing the results. In this particular study, the
chances are 95 in 100 that a survey result does not vary, plus or
minus, by more than 3.1 % percentage points from the result that
would be obtained if interviews had been conducted with all persons
in the universe represented by the sample.
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SOURCE King