By Keach Hagey and Joe Flint
Jon Stewart, the comedian whose fake newscasts were at times
more trusted by his young audience than the real ones they
satirized, will step down as the host of "The Daily Show" this year
after a nearly 16-year run that helped reshape late-night
television.
Mr. Stewart--who inherited "The Daily Show" after Craig Kilborn
left it for a late-night show on CBS--did not invent the fake news
format. But he did elevate it to an unprecedented level of cultural
relevance, lampooning political figures and skewering the media
with trademark montages taken from the day's news. He often also
used his platform to conduct serious and at times probing
interviews with major newsmakers.
Shortly after he sat down with the hosts of CNN's original
version of "Crossfire," Tucker Carlson and Paul Begala, in 2004 and
begged them to "stop hurting America" with their partisan yelling
match, the show was canceled. A 2007 Pew Research Center Study
found Mr. Stewart was tied in its rankings of most trusted
journalists with Brian Williams, Tom Brokaw, Dan Rather and
Anderson Cooper.
"Through his unique voice and vision, 'The Daily Show' has
become a cultural touchstone for millions of fans and an
unparalleled platform for political comedy that will endure for
years to come," said Comedy Central President Michele Ganeless in a
statement on Tuesday evening. "He is a comic genius, generous with
his time and talent, and will always be a part of the Comedy
Central family."
Mr. Stewart's contract is set to expire in September, and
negotiations on the exact timing of his departure from the show are
still under way, according to a person familiar with the
matter.
Speculation about Mr. Stewart's ambitions beyond "The Daily
Show" have been rampant since 2013, when Mr. Stewart took a leave
of absence from his hosting duties to direct the 2014 film
"Rosewater," about a journalist imprisoned in Iran whose satirical
interview with "The Daily Show" is used as evidence against
him.
Mr. Stewart's departure will follow that of Comedy Central's
other high-profile late-night comic, Stephen Colbert. Mr. Colbert
ended his program, "The Colbert Report," late last year and will
launch a late-night talk show on CBS in 2015.
The loss of top talent at Comedy Central poses challenges for
the channel's parent, Viacom Inc., which is already trying to
rebound from sharp ratings declines across its biggest networks
such as Nickelodeon, MTV and Comedy Central.
After Mr. Colbert's departure, the network created a show for
"Larry Wilmore," who was known as the "senior black correspondent"
on "The Daily Show." Mr. Wilmore's program, "The Nightly Show,"
premiered last month.
"The Daily Show" also proved to be an excellent springboard for
several members of his team who became stars in their own right,
including Mr. Colbert, Steve Carell and John Oliver. Mr. Oliver now
hosts a show on Time Warner Inc.'s HBO.
"The Daily Show" has always drawn a relatively small but
influential audience in the world of late night, averaging 2.1
million total viewers so far this season, according to Nielsen. But
the show has always been highly attractive to advertisers for its
ability to consistently pull in the elusive young male audience in
the 18-34 demographic.
However, the arrival of Jimmy Fallon at the "Tonight" show on
NBC has upset this steady state of affairs of late. While last
season, "The Daily Show" was the clear winner among all viewers in
the 18-34 demographic with 629,000 viewers by this point in the
season, this year it has seen that demographic drop off by 22% so
far this season, while Mr. Fallon's "Tonight" has pulled ahead--up
36%--to 519,000 viewers in that demographic. NBC, as a broadcast
network rather than a cable network, has always drawn a bigger
audience of total viewers, averaging nearly 4 million so far this
season, according to Nielsen.
Write to Keach Hagey at keach.hagey@wsj.com and Joe Flint at
joe.flint@wsj.com
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