BOSTON, Sept. 16, 2014 /PRNewswire/ -- John Hancock
Retirement Plan Services (JH RPS) has launched a new trade
advertising campaign that focuses on the concept of fairness, which
is delivered through a number of humorous vignettes that point to
the question of how retirement plan costs are allocated among
participants. Included are three print ads with online
variations, each with a link to a brief Fairness video reinforcing
this concept.
In one print spot, the headline reads, "You wouldn't pay for
your co-worker's parking every day, why would you pay for their
401(k) recordkeeping costs?" Other spots refer to paying for
co-worker's lunch or coffee daily, and each suggests that how
retirement plan providers allocate plan costs matters – to plan
sponsors and participants.
"We are seeing increasing industry attention focused on the
allocation of plan expenses among participants and we're pleased to
have developed what we feel is an industry-leading solution to help
plan sponsors address the issue of fairness, regardless of their
investment choices, and we want to spread the word," said
Andrew Ross, senior vice president,
Marketing and Product Development, JH RPS. "We hope the
creative approach catches people's attention and makes them think
about the issue and what is fair for 401(k) participants."
This six-figure ad campaign, which recently started, will run
through the fall and appear in the print and online versions of
such industry trades as Plansponsor, Planadviser and NAPA Net.
About John Hancock Financial and Manulife Financial
John Hancock Financial is a division of Manulife Financial, a
leading Canada-based financial
services group with principal operations in Asia, Canada
and the United States. Clients
look to Manulife for strong, reliable, trustworthy and
forward-thinking solutions for their most significant financial
decisions. Our international network of employees, agents and
distribution partners offers financial protection and wealth
management products and services to millions of clients. We also
provide asset management services to institutional customers. Funds
under management by Manulife and its subsidiaries were
approximately C$637 billion
(US$597 billion) as at June 30, 2014. We operate as John Hancock in the
U.S. and as Manulife in other parts of the world. Manulife
Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and
under '945' on the SEHK. Manulife can be found on the Internet at
manulife.com.
The John Hancock unit, through its insurance companies,
comprises one of the largest life insurers in the United States. John Hancock offers and administers a broad range
of financial products, including life insurance, annuities,
investments, 401(k) plans, long-term care insurance, college
savings, and other forms of business insurance. Additional
information about John Hancock may be found at johnhancock.com.
John Hancock Life Insurance Company (U.S.A.) and John Hancock Life Insurance
Company of New York are
collectively referred to as "John Hancock".
To obtain group annuity investment option Fund sheets and
prospectuses for each sub-account's underlying investment vehicle
call 1-877-346-8378. These documents contain complete details
on investment objectives, risks, fees, charges and expenses as well
as other information about the underlying investment vehicle, which
should be carefully considered. Please read these documents
carefully prior to investing.
Both John Hancock Life Insurance Company (U.S.A.) and John Hancock Life Insurance
Company of New York do business
under certain instances using the John Hancock Retirement Plan
Services name. Group annuity contracts and recordkeeping agreements
are issued by: John Hancock Life Insurance Company (U.S.A.), Boston,
MA 02210 (not licensed in New
York) and John Hancock Life Insurance Company of
New York, Valhalla, NY 10595. Product features and
availability may differ by state. The Investment Management
Services Division of John Hancock provides investment information
relating to the group annuity contract. Plan administrative
services may be provided by John Hancock Retirement Plan Services
LLC or a plan consultant selected by the Plan.
NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT
INSURED BY ANY GOVERNMENT AGENCY
© 2014 All rights reserved.
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SOURCE John Hancock Retirement Plan Services