NEW YORK, Nov. 21, 2016 /PRNewswire/ -- AllianceBernstein
L.P. ("AB"), a leading global investment management firm, today
announced that it has strengthened its senior leadership team by
hiring John Greer as Chief Marketing
Officer. In this newly established position, Greer will oversee
AB's global Institutional, Retail, and Corporate marketing efforts.
In particular, Greer will focus on driving innovation across all
aspects of the firm's marketing strategy as AB looks to leverage
the continued momentum of its diverse and differentiated services.
Greer will report to Robert Keith,
Head of AB's Global Client Group.
"At AB, we've worked hard to innovate for our clients and
deliver a set of services that perform well across market cycles.
John is a leader with an impressive track-record in building
memorable global financial brands through cutting-edge marketing
strategies to both retail and institutional audiences. We'll
harness these strengths to serve clients more effectively as we
look to expand our presence in key markets and verticals," said
Keith.
Greer joins AB from Franklin Templeton Investments, where he
spent more than 16 years in executive-level marketing positions
including: head of US retail marketing, head of the global
marketing division and chief marketing officer, head of global
brand and advertising, head of corporate marketing and advertising,
and chief creative officer. Greer also served as chair of the
Global Brand Committee, where he spent 14 years setting the firm's
brand agenda. Greer spearheaded numerous technology-enabled
innovations during his time at Franklin Templeton Investments, and
also drove advancements in its digital marketing and advertising
strategies. In addition, he led the establishment of the firm's
global product development committee, which he co-chaired for
several years. Prior to joining Franklin Templeton Investments,
Greer spent nearly two decades in direct marketing and advertising,
holding senior positions in leading global advertising
agencies.
About AB
AB is a leading global investment management
firm that offers high-quality research and diversified investment
services to institutional investors, individuals and private wealth
clients in major world markets.
At September 30, 2016, AB Holding
owned approximately 35.5% of the issued and outstanding AB Units
and AXA, a worldwide leader in financial protection, owned an
approximate 64.2% economic interest in AB.
Additional information about AB may be found on our website
www.abglobal.com.
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SOURCE AllianceBernstein L.P.