Jackson Enhances Advisor Experience with Pitney Bowes EngageOne Video
May 09 2016 - 10:54AM
Business Wire
Pitney Bowes (NYSE:PBI), a global technology company that
provides innovative products to power commerce, today announced
that Jackson National Life Insurance Company (Jackson) has
successfully enhanced advisor engagement using Pitney Bowes
EngageOne Video. By incorporating interactive and personalized
video in their sales and marketing, Jackson has created a
compelling experience to promote the company’s Elite Access
variable annuity investment platform.
Jackson is a leading provider of retirement solutions for
industry professionals and their clients. The company offers a
diverse range of products geared toward the retirement investor,
including variable, fixed and fixed index annuities. Much of
Jackson’s success is attributed to their commitment to providing
investment advisors with the products, tools and resources to meet
the evolving needs of their clients.
Jackson partnered with Pitney Bowes to create the personalized
video sales presentation which promotes Jackson’s Elite Access to
advisors and to their individual clients via their advisor. The
service also educates visitors on the features and benefits of
Elite Access and feeds qualified leads to the Jackson
representatives (in the case of advisor viewers) or to their
advisor (in the case of client viewers).
“We have found view times for the new videos are off the charts,
meaning we engage with our audience for a significant amount of
time,” said Andrew Zapotosky, director of digital marketing at
Jackson. “Using the EngageOne Video, we connect with advisors to
share information, promote our advantages and reinforce our brand
value, as well as provide them with an interactive tool to educate
their clients.”
While Jackson does not market directly to investors, investment
advisors can use the tools Jackson provides to communicate with
clients and prospects. Real-time notifications provide these
advisors with details on what each investor viewed and for how long
– intelligence the advisors can then use to better serve their
clients.
“Jackson has tapped into the flexibility and power of
interactive video,” said David Schwartz, Vice President of Software
Solutions at Pitney Bowes. “They’re primarily a B2B company, but
they understand the social nature of digital technology. It’s
exciting to see how they are helping advisors engage their
customers in such a smart, data-driven way.”
About Pitney Bowes
Pitney Bowes is a global technology company offering innovative
products and solutions that enable commerce in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at
www.pitneybowes.com.
About Jackson
Jackson is a leading provider of retirement solutions for
industry professionals and their clients. The company offers a
diverse range of products including variable, fixed and fixed index
annuities designed for tax-efficient accumulation and distribution
of retirement income for retail customers, and fixed income
products for institutional investors. Jackson subsidiaries and
affiliates provide specialized asset management and retail
brokerage services. Jackson prides itself on product innovation,
sound corporate risk management practices and strategic technology
initiatives. Focused on thought leadership and education, the
company develops proprietary research, industry insights and
financial representative training on retirement planning and
alternative investment strategies. Jackson is also dedicated to
corporate social responsibility and supports charities focused on
helping children and seniors in the communities where its employees
live and work. For more information, visit www.jackson.com.
___________________________
A variable annuity is a long-term, tax-deferred investment
designed for retirement, involves investment risks and may lose
value. Earnings are taxable as ordinary income when distributed and
may be subject to a 10% additional tax if withdrawn before age 59
½.
The latest income date allowed is age 95, which is the required
age to annuitize or to take a lump sum. Please see the prospectus
for important information regarding the annuitization of a
contract.
The standard death benefit is equal to contract value on the
date of the claim and does not include any additional
guarantees.
Elite Access Fixed and Variable Annuity (VA650, VA660) is issued
by Jackson National Life Insurance Company (Home Office: Lansing,
Michigan) and in New York (VA650NY, VA660NY) by Jackson National
Life Insurance Company of New York (Home Office: Purchase, New
York).
Variable annuities are distributed by Jackson National Life
Distributors LLC, member FINRA. May not be available in all states,
and state variations may apply. This product has limitations and
restrictions, including withdrawal charges and excess interest
adjustments (interest rate adjustments in New York) where
applicable. Jackson issues other variable annuities with similar
features, benefits, limitations and charges. Discuss them with your
representative or contact Jackson for more information.
PR2134 05/16
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Pitney Bowes Inc.Emily Simmons, 843-467-1071Manager External
Relations
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