Intel Drones Light Up Lady Gaga Performance During Pepsi Zero Sugar Super Bowl LI Halftime Show
February 05 2017 - 9:15PM
Business Wire
First Time Drones Featured in a Super Bowl
and Televised Event
NEWS HIGHLIGHTS
- Three hundred Intel® Shooting StarTM
drones light up the sky over Lady Gaga to kick off the Pepsi Zero
Sugar Super Bowl LI Halftime Show performance.
- Following the show, a 10-second Intel
ad showcased the drones forming a Pepsi logo that morphed into an
Intel logo.
Today during the Pepsi Zero Sugar Super Bowl LI Halftime Show,
Intel Corporation collaborated with the NFL, Pepsi and six-time
GRAMMY®*-winning music icon, Lady Gaga, to create a unique drone
light show experience to kick off her performance. Three hundred
Intel® Shooting StarTM drones lit up the sky in a choreographed
aerial performance marking the first-ever drone integration during
a televised event and a Super Bowl.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170205005037/en/
An Intel Shooting Star drones fleet
lights up the sky in an American Flag formation during the Pepsi
Zero Sugar Super Bowl LI Halftime Show on Sunday, Feb. 5, 2017.
(Credit: Intel Corporation)
As Lady Gaga’s performance began, Intel Shooting Star drones
created a backdrop of colorful formations in the sky including
twinkling stars that transformed into red and blue moving stars,
before creating the American Flag for a dramatic finale that
brought Lady Gaga to center stage on the field. Additionally, the
Intel Shooting Star drones finished out the halftime performance by
forming the Pepsi logo in the sky.
“Lady Gaga and the Super Bowl creative team wanted to pull off
something that had never been done before and we were able to
combine Intel drone innovation with her artistry to pull off a
truly unique experience,” said Josh Walden, senior vice president
and general manager, New Technology Group, Intel. “The potential
for these light show drones is endless and we hope this experience
inspires other creatives, artists and innovators to really think
about how they can incorporate drone technology in new ways that
have yet to even be thought of.”
At the conclusion of the Pepsi Zero Sugar Super Bowl LI Halftime
Show, Intel also ran a 10-second spot featuring the Intel Shooting
Star drones morphing from the Pepsi logo into the Intel logo.
The Intel Shooting Star drones are a new type of unmanned aerial
vehicle (UAV), specifically designed for entertainment purposes
such as festivals and entertainment events. The purpose-built
quadcopter drone is built with safety in mind and equipped with LED
lights that can create over 4 billion color combinations and easily
be programmed for any animation. For full details on Intel Shooting
Star drones, visit the drone show fact sheet.
For more information on Intel Shooting Star drone light shows,
visit “Intel Drones Light up the Sky,” and for more information on
the Pepsi Zero Sugar Super Bowl LI Halftime Show, visit
www.pepsihalftime.com.
About Intel
Intel (NASDAQ: INTC) expands the boundaries of technology to
make the most amazing experiences possible. Information about Intel
can be found at newsroom.intel.com and intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.
*Other names and brands may be claimed as the property of
others.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170205005037/en/
Intel CorporationKrystal Temple,
480-552-1760krystal.temple@intel.comorAlex Riethmiller,
954-599-4154alex.riethmiller@NFL.com
Intel (NASDAQ:INTC)
Historical Stock Chart
From Mar 2024 to Apr 2024
Intel (NASDAQ:INTC)
Historical Stock Chart
From Apr 2023 to Apr 2024