LONDON, Feb. 20, 2015 /PRNewswire/ -- IBM (NYSE: IBM)
today announced the opening of IBM Studio London, where IBM design and digital experts
will work with clients to help them engage with customers using big
data, mobile, cloud and social innovations.
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Located in the IBM Southbank location on the banks of the River
Thames, the Studio will be the hub of IBM Design in London and will host local teams from IBM
Interactive Experience, the largest digital agency in the world,
IBM Marketing Innovation Group, which enables digital discovery and
marketing to build new engagement models, as well as local IBM
product designers.
Teams in IBM Studio London will collaborate on projects to
support the global demand for data-driven experiences. Nearly 20
IBM Studios around the world have already produced innovations
including a machine-to-machine connected car platform, IBM Bluemix,
the open platform that enables developers to rapidly build, deploy
and manage their cloud applications, and IBM Verse, which
re-imagines email for the age of analytics and cognitive
computing.
IBM Studio London will be a space for clients in industries such
as healthcare, financial services and retail to work side-by-side
with IBM consultants, researchers, digital marketing and experience
design experts to analyze business challenges and integrate
next-generation mobile, social, analytics and cloud
technologies.
"Today's most successful companies have design embedded in their
DNA," said John Mathers, CEO, Design
Council. "Good quality design improves people's lives and creates
value for businesses. This is why we work to bring the design and
business communities together, and help develop the skills which
are a vitally important to our economy. We support and encourage
companies such as IBM that recognise and value the importance of
design, bringing it into the heart of what they do."
IBM Studio London represents the new world of work and a model
environment for co-located, creative cross-functional teams. User
experience design and personalization are driving digital
engagement and product development at IBM, as exceptional customer
experiences create value for IBM clients.
IBM Design applies the principles of IBM Design Thinking, which
takes a rapid prototyping approach to user-centric product
development, as well as IBM Design Language, a framework to inspire
bold and engaging experiences.
"London is a creative epicenter
that now boasts a powerful digital economy," said Matt Candy, European Leader, IBM Interactive
Experience. "IBM Studio London will bring exceptional digital
experiences to our exceptional digital city, where some of our most
forward-looking clients reside. Through the IBM Studios we are
transforming the client experience of our products and services and
how the company engages with the world at large."
NOTES FOR EDITORS
Leading skill sets in IBM Studios include User Interface/Visual
Design, Graphic Artists, User Experience Designers, Design
Developers, including Mobile Developers, Industrial Designers,
Agile Scrum, Social Media experts, Data Scientists and Marketing
specialists with constant additions to the capabilities of the IBM
Studios.
IBM Studio London is a further investment in IBM's worldwide
design capability and a space where IBM Design, Consulting and
Marketing coexist to maximize collaboration and value to IBM
clients.
IBM has a longstanding history of design excellence from its
iconic 8-bar logo, to the sleekly modern Thomas J. Watson Research
Center, to its new IBM Verse collaboration platform, combined with
a century's experience in technology and leadership in cloud,
mobile, big data and cognitive computing capabilities. IBM Studio
London joins nearly 20 IBM Studios in locations including Austin,
Atlanta, Boston, Chicago, Toronto, Groningen, Melbourne, Mexico
City, Hursley, New York,
Dallas, Ehningen and La Gaude,
with more IBM Studios to open this year. More details about the IBM
Studios can be found at: www.ibm.com/studios
About IBM
For more about IBM, visit
www.ibm.com
For more information please contact:
Sally Forge, IBM UK Communications
Tel: +44 (0) 7500 794 723
sally.forge@uk.ibm.com