Honda to Enter Large-Sized Motorcycle Market in Taiwan
February 11 2015 - 4:40AM
JCN Newswire (English)
Honda Taiwan Co., Ltd., Honda's motorcycle sales subsidiary in
Taiwan, formally announced its decision to re-enter Taiwan's
continuously growing large-sized motorcycle market, in Spring
2015.
Honda began local production and sales in Taiwan of small-sized
motorcycles in 1961, mainly 125cc-class models, in the form of a
technology licensing agreement with a local company (under a
technical collaboration agreement). Honda's motorcycle business in
Taiwan continued until 2003 when the partnership was dissolved.
In the meantime, the large-sized motorcycle market in Taiwan was
first liberalized after Taiwan became a member of the World Trade
Organization (WTO) in 2002, and the recent rise in income levels
and the lifting of a ban on riding large-sized motorcycles on
freeways have contributed to the rapid expansion of the market.
Industrywide sales of motorcycles with an engine larger than 250cc
reached approximately 17,000 units in 2014, up by 24% from
2013.
In such changing environment, Honda made a decision to enter the
large-sized motorcycle market to be able to respond to demands of
its approximately 7,000 existing customers, and to meet the
expectations of its new customers. To provide completely
satisfactory services to all its customers, Honda will establish
exclusive large-sized motorcycle dealers, and will conduct sales of
new models equipped with the latest technologies and accessories,
as well as providing high-quality maintenance services. Honda will
also conduct safe riding education and training to fulfill the
diverse needs of its customers.
Honda is currently developing models that meet customers'
expectations and details will be announced after April. Honda plans
to further expand the product lineup in the future.
After making its official entry in April, Honda plans to open four
dealership locations - two in the northern region, one in the
central region and one in the southern region.
About Honda
Honda Motor Co., Ltd. (TSE:7267/NYSE:HMC) is one of the leading
manufacturers of automobiles and power products and the largest
manufacture of motorcycles in the world. Honda has always sought to
provide genuine satisfaction to people worldwide. The result is
more than 120 manufacturing facilities in 30 countries worldwide,
producing a wide range of products, including motorcycles, ATVs,
generators, marine engines, lawn and garden equipment and
automobiles that bring the company into contact with over 19
million customers annually. For more information, please visit
http://world.honda.com.
Source: Honda
Contact:
Honda
Media Inquiries
corporate_pr@hm.honda.co.jp
+81-3-5412-1512
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