PLANO, Texas, July 18, 2016 /PRNewswire/ -- As the world comes
together this summer, the Lay's brand is bringing four popular
international flavors stateside to celebrate the spirit of cultural
discovery and adventure through flavors.
According to a recent Mintel study, three out of five people
feel they have become more adventurous when it comes to trying
ethnic cuisines. Lay's, one of the marquee brands from PepsiCo's
Frito-Lay division, is putting this to the test by bringing some of
the top flavors from around the world – Brazilian Picanha, Chinese
Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala - to chip
form.
"This summer, all eyes will be on the global stage, reminding us
of our desire to travel and explore the world. While most of
us can't just hop on a plane, all of us can travel through our
taste buds," said Jeannie Cho, vice
president of Frito-Lay marketing. "The Passport to Flavor program
invites consumers to try four delicious new global flavors, while
also giving them a chance to win a variety a different trips and
travel-related prizes."
A Flavor for Every Type of Traveler
- Brazilian Picanha – the potato chip captures the flavor
of Picanha, the finest cut of Brazilian steak, which is
skewer-grilled with coarse salt to lock in flavor with a mix of
chimichurri sauce.
- Chinese Szechuan Chicken – The regional Sichuan Pepper
is where takeout favorite Szechuan Chicken gets its name. The
potato chip embodies the dish with the tongue-tingling sensation of
"málà".
- Greek Tzatziki – Made up of a mix of dill, garlic and
other unique spices added to yogurt, Tzatziki is a Mediterranean
classic.
- Indian Tikka Masala –
Packed with flavorful spices like turmeric and cumin, the
tomato-based dish Tikka Masala is a
fixture in global cuisine.
Fans can find all four international flavors in retail stores
nationwide beginning July 25.
Collect Miles, Earn Rewards
The Lay's brand is offering fans the opportunity to see the
places that inspired the flavors themselves. Beginning in mid-July,
consumers can purchase the specially marked Lay's products at
retailers nationwide and enter their on-pack code online at
www.Lays.com to collect "miles" and "passport stamps" for a chance
to win travel gear, domestic and international getaways, and other
travel-themed prizes. With every purchase, consumers can earn more
opportunities to win. Complete details are available on the
website.
About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of
PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com, the Snack Chat
blog, http://www.snacks.com and on Twitter at
http://www.twitter.com/fritolay. Learn more about Lay's by visiting
www.facebook.com/lays or on Twitter at www.twitter.com/lays. You
can also follow Lay's on Instagram by visiting
http://instagram.com/lays.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a
day in more than 200 countries and territories around the world.
PepsiCo generated more than $63 billion in net revenue in
2015, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more
than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
Follow PepsiCo:
- Twitter (@PepsiCo)
- Facebook
- PepsiCo Press Releases
- PepsiCo Multimedia
- PepsiCo Videos
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/grab-your-passport-lays-potato-chips-debuts-four-timely-global-flavors-to-store-shelves-nationwide-300299223.html
SOURCE Frito-Lay North
America