Celebrated Creative Powerhouses Join Forces to Deliver on
Bold Collective Ambition for Global Creativity
NEW YORK, June 29, 2016 /CNW/ -- Two of the world's leading
and most awarded creative agencies, Crispin Porter + Bogusky and
Forsman & Bodenfors, today announced that they have formed a
global strategic partnership within the MDC Partners (NASDAQ:
MDCA) family. This unique collaboration establishes an arsenal
of extraordinary creative talent to deliver the imaginative
business innovations that global marketers need today.
"I love Forsman & Bodenfors," said Chuck Porter, Chairman of CP+B. "They only
care about great work, and we share so much DNA they're like our
twin who grew up in Sweden. This
business always needs re-invention and I think amazing things will
come out of this partnership."
"CP+B is an agency with an astonishing legacy. An agency
that has reshaped advertising, created ideas that infiltrate pop
culture, and made each and every one of us want to stay in the
office later and try a little bit harder," said Erik Sollenberg, CEO of F&B. "We are
thrilled to join forces with CP+B to build something unique for
global clients, and to partner with MDC, which has a proven record
of valuing agency autonomy and creative ambition."
Led by CEO Erik Sollenberg and
Chairman of the Board Anna Qvennerstedt, F&B has grown into a
300-person agency with robust production, branding, retail
activation and digital practices. In addition to F&B's
celebrated global talent, the agency brings to the partnership a
unique working model and a philosophy that allows creative talent
to flourish. F&B was named the most awarded agency in the world
in 2014 by The Gunn Report and Independent Agency of the Year by
Eurobest in 2015. They have won 47 Cannes Lions over the last
three years, including the Creative Effectiveness Grand Prix in
2015 as well as a Grand Prix in PR and Glass Lion in 2016.
"What we are creating is a fresh, seamless way to tap into the
most potent collection of creative talent in the world," said
Lori Senecal, Global CEO of CP+B.
"At CP+B we're building a modern global model that challenges the
conventions of legacy agencies. What ultimately makes us most
valuable to global marketers is creating the boldest most
inventive ideas that deliver the highest return on creativity, and
this partnership amplifies our mission to do that more consistently
and brilliantly than ever before."
"CP+B, F&B and MDC Partners share a heritage of exceptional
creativity and enthusiasm for building environments in which the
best talent can truly thrive," said Scott
Kauffman, Chairman and Chief Executive Officer of MDC
Partners. "What makes F&B one of the world's most influential
creative agencies is not just the team's proven abilities, but a
flat organizational structure that drives a singular cultural focus
on removing barriers to innovation and creativity, in pursuit of
delivering breakout results. We are thrilled to welcome F&B to
the MDC family and to support them and CP+B in this inventive
collaboration that furthers our strategy to deliver superior
results for global marketers."
About CP+B:
CP+B, a member of the MDC Partners
network, has a client list that includes Infiniti, Domino's, Kraft
Heinz, PayPal, American Airlines, The Hershey Company, Charles Schwab, Fruit of the Loom and
Hotels.com. CP+B's employees collaborate across 10 global offices
in Boulder, Miami, Los Angeles, London, São Paulo, Gothenburg, Copenhagen, Stockholm, Hong
Kong and Beijing. The
agency is one of the most-awarded in the world, having been named
"Agency of the Decade" by Advertising Age and "Agency of the Year"
13 times in the trade press. No other agency has won more Grand
Prix awards at the Cannes Lions International Advertising Festival
in the past 15 years than CP+B, and they are the only agency to
have won the Titanium Grand Prix three times.
Please visit us: www.cpbgroup.com
Follow us on Twitter: www.twitter.com/cpbgroup
Join us on Facebook: www.facebook.com/cpbgroup
Find us on Instagram: www.instagram.com/cpbgroup
About Forsman & Bodenfors
F&B, run by a co-op
of 30+ working partners, is dominating Scandinavia's advertising
scene when it comes to size and revenue as well as creative
results. The agency has remained in the top of international
rankings for almost two decades, winning over 100 Cannes Lions, 5
of which are Grand Prix. Lately the agency has gained
international ground with global work for clients such as Volvo
Trucks, IKEA and Procter & Gamble. In 2014 Forsman &
Bodenfors was named Independent Agency of the Year at the Cannes
Lions International Advertising Festival, Agency of the Year in
One Show and Agency of the Year in
Art Directors Club. This made F&B the Most Awarded Agency of
the Year in the Gunn Report. Just this year, the agency won a
prestigious Glass Lion, a PR Grand Prix and 4 Gold Lions in
Cannes.
About MDC Partners Inc.
MDC Partners is one of the
fastest-growing and most influential marketing and communications
networks in the world. Its 50+ advertising, public relations,
branding, digital, social and event marketing agencies are
responsible for some of the most memorable and engaging campaigns
for the world's most respected brands. As "The Place Where
Great Talent Lives," MDC Partners is known for its unique
partnership model, empowering the most entrepreneurial and
innovative talent to drive competitive advantage and business
growth for clients. By leveraging technology, data analytics,
insights, and strategic consulting solutions, MDC Partners drives
measurable results and optimizes return on marketing investment for
over 1,700 clients worldwide.
For more information about MDC Partners and its partner firms,
visit www.mdc-partners.com and follow us on Twitter:
http://www.twitter.com/mdcpartners.
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CONTACT: Alexandra Delanghe
Ewing, SVP, Corporate Communications, 646-429-1845
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/forsman--bodenfors-joins-mdc-partners-forms-global-strategic-partnership-with-crispin-porter--bogusky-300291975.html
SOURCE MDC Partners Inc.