By Archie Van Riemsdijk

AMSTERDAM--Dutch insurance company Aegon N.V. (AGN.AE) said Wednesday it remains committed to the U.K. market, after Sky News reported the company has hired Citigroup bankers to oversee the sale of parts of its U.K. operations.

"We have a long-term commitment to the U.K. market. We have built a market-leading platform which continues to be the fastest-growing platform in the U.K. Our focus is clear," a spokeswoman for Aegon said. "We continue to review our business model to optimize our position."

Earlier Wednesday, U.K. broadcaster Sky News said the sale "could generate substantial proceeds" for Aegon, which saw its shares jump as a result. The shares were up 3.3% in Amsterdam at EUR5.59.

Aegon's operations are heavily skewed towards the U.S. and its U.K. business has been struggling. Analysts have also said that the company will be hit by upcoming British regulation.

Write to Archie van Riemsdijk at archie.vanriemsdijk@wsj.com

Subscribe to WSJ: http://online.wsj.com?mod=djnwires

(END) Dow Jones Newswires

September 09, 2015 10:48 ET (14:48 GMT)

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