NEW YORK, July 31, 2014 /PRNewswire/ -- To celebrate
National Orgasm Day today, Durex has released new findings from a
survey that explores where people fantasize about having orgasms
and where they actually have them. The results suggest that
Americans are far kinkier in their minds than in reality, but not
entirely as tame as you might think. According to the survey
data, 39 percent of those surveyed said they fantasize about having
an orgasm on the beach, while 30 percent fantasize about it
happening in the movie theater1. The data also revealed
insights into more risque behavior, with 28 percent of those
surveyed dreaming of an orgasm in the elevator, but only a mere 4
percent having been brave enough to do it.
The survey from Durex, the number one condom brand worldwide,
discovered that some of the best sex can be found at home. Data
from the survey found that people were very willing to "sexplore"
in the comforts of their own home, with 35 percent admitting to
having orgasms in the kitchen and 54 percent choosing to steam up
the shower in a more pleasurable way. However, the greatest
findings were in the apparent wild sides just itching to come out,
which Durex hopes will be achieved on National Orgasm Day. Some of
the most unique places that people surveyed admitted to fantasizing
about having an orgasm included 28 percent who want to achieve an
orgasm in the office, 22 percent who'd like to climax in a fitting
room, and 15 percent who prefer the silent approach in the
library.
"The results highlight how people desire to go that bit further
but have not had the confidence to do so or tell their partner.
Couples who are up to the challenge will see a positive impact on
their sex life," said Dr. Laura
Berman, Durex's resident sexpert. "Sharing more with your
partner, especially your fantasies, leads to greater sex. The more
connected you feel, the more likely you are to step it up a gear by
trying new things in and out of the bedroom, which will help
strengthen your relationship."
Some other key stats from the survey include:
- 32 percent fantasize about having an orgasm on a plane, but
only 5 percent admit to being a part of the Mile High Club.
- Only 23 percent fantasized about having an orgasm in a car, but
36 percent found themselves in that situation anyway.
- 20 percent fantasized about having an orgasm on a roof or
balcony, with only 5 percent actually achieving that feat.
- 16 percent fantasize about having an orgasm in the back of a
cab.
- 10 percent wished they could have an orgasm on the subway, but
only 2 percent have ever "reached their destination."
- 7 percent daydream about having an orgasm in a church.
Hallelujah!
- 3 percent have had an orgasm in a cemetery and 8 percent have
fantasized about doing so.
"We wanted to have some fun to mark National Orgasm Day while
inspiring couples to have open yet intimate conversations to see
where it takes them," said Aurore Trepo, marketing director, Durex
USA. "The research also found 93
percent of those surveyed have more intense orgasms with a trusted
partner, reinforcing that there is no reason to hold back when
asking for what you want, especially on a holiday such as
this!"
Encouraging couples to get closer to go further builds on
Durex's mission to inspire couples to achieve the fulfilling sex
life they deserve, to improve the sexual health and happiness of
couples all over the world. An infographic of the results can be
found on Durex's Twitter and Facebook page where followers can get
involved by sharing their own fantasy spot using the hashtag
#OPlaceOFace.
For more information and educational tips, visit the Durex
website.
Survey Methodology
1Survey was conducted
via youSamp among a sample size of 1000 male & female
respondents, age 21+. Survey was conducted between
July 22 - 23, 2014.
For more survey results, please contact Porter Novelli.
About Durex
Durex® is the #1 sexual well-being brand
worldwide. The brand not only produces condoms which exceeds global
testing standards, but also offers pleasure gels, lubricants and
personal massagers. With over 80 years of experience in the
bedroom, Durex is dedicated to inspiring lovers to love sex safely.
That is why Durex will never stop innovating with new products that
enhance the sexual experience, helping couples get closer and go
further together.
For more information, go to www.Durex.com.
About RB:
RB (formerly called Reckitt Benckiser) is
the world's leading consumer health and hygiene company. The
company has operations in over 60 countries, with headquarters in
the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries.
The company employs approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier
lives and happier homes, RB is in the top 20 of companies listed on
the London Stock Exchange. Today it is the global No. 1 or No. 2 in
the majority of its fast-growing categories, driven by an
exceptional rate of innovation. Its health, hygiene and home
portfolio is led by 19 global Powerbrands of Mucinex, Durex,
Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French's, Nurofen,
Strepsils Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and
Calgon. At the start of 2014 RB had 43% of its core revenues coming
from its 2 emerging market Areas and 57% from its developed market
Area; 72% of core revenues came from the health and hygiene
categories of the portfolio.
Fuelled by a new breed of talent who blend intellectual
curiosity with commitment to the highest quality standards, RB is
set to redefine the world of consumer health and hygiene. RB people
and its culture are at the heart of the company's success. They
have an intense drive for achievement and a desire to outperform
wherever they focus, including in sustainability where the company
is targeting a 1/3 reduction in water impact, 1/3 reduction in
carbon and to have 1/3 of its net revenue coming from more
sustainable products by 2020. It is also the Save the
Children charity's largest FMCG global partner, with a new
partnership vision to radically reduce the world's second biggest
killer of under-fives, diarrhea. Overall RB wants to reach 200
million people to improve their health and hygiene behavior.
For more information visit www.rb.com.
Contact:
Jennifer
Krug
Porter Novelli
T 212.601.8264
Jennifer.Krug@porternovelli.com
Photo - http://photos.prnewswire.com/prnh/20140730/131962
SOURCE Durex