GOLETA, Calif., March 3, 2015 /PRNewswire/ -- Deckers Brands
(NYSE:DECK), a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories, today
announced the rollout of the company's first multi-brand e-commerce
platform in the Asia-Pacific
(APAC) region, Style X Deckers
(www.stylebydeckers.com). The service, which has over 100 SKUs of
products from UGG®, Teva®, Sanuk® and Hoka ONE ONE®, is expected to
launch in five APAC countries during the first half of 2015.
Deckers plans on launching the service in several APAC countries
over the course of this year. To-date, Singapore and Australia have
already gone live, Hong Kong is
slated to turn on this month and Malaysia and South
Korea will follow in the months ahead.
"As overall retail sales in the Asia-Pacific region continue to rival those in
North America and Europe, it is increasingly important for
Deckers to provide Omni-Channel solutions that will strengthen our
portfolio, increase brand awareness and create a destination for
our digital-savvy consumers," said Senior Vice President of Omni
Channel Operations and E-Commerce, John
Kalinich.
The Style X Deckers platform includes several features
that enhance the shopping experience for APAC consumers:
- The lifestyle search: Consumers can search for products
on the website based on his/her personal lifestyle preferences,
including "Home," "Urban," "Beach" and "Active."
- Cross-brand product search: In addition to the lifestyle
search, the platform offers a comprehensive product search across
all four Deckers' brands, based on a number of criteria, including
brand name, price, color, size, materials, collection, benefit and
activity.
- Geo-targeted catalogue and pricing: The website has the
ability to define different catalogs of products based on
geography. This includes the ability to accept local currency for
each country.
- Direct access to brand sites: Should customers prefer to
shop just one brand, the new multi-brand website makes it easy to
access the official brand pages directly.
"Style X Deckers is the first online experience that
cross-merchandises all of Deckers top footwear brands together
directly for our consumers. The cross-brand search function allows
consumers to find the product that will best meet their needs –
whether for at-home, active lifestyles or everyday wear," continued
Kalinich.
The Style X Deckers website is expected to launch in
New Zealand and Taiwan during 2016, with the remainder of the
targeted APAC countries to follow in 2017.
About Deckers Brands
Deckers Brands is a global leader
in designing, marketing and distributing innovative footwear,
apparel and accessories developed for both everyday casual
lifestyle use and high performance activities. The Company's
portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA
ONE ONE®. Deckers Brands products are sold in more than 50
countries and territories through select department and specialty
stores, 138 Company-owned and operated retail stores, and select
online stores, including Company-owned websites. Deckers Brands has
a 40-year history of building niche footwear brands into lifestyle
market leaders attracting millions of loyal consumers globally. For
more information, please visit www.deckers.com.
Forward Looking Statement
This press release includes
forward-looking statements relating to the launch of Deckers first
multi-brand site, Style X Deckers, in APA. Such statements are
based on management's current expectations, but actual results may
differ materially due to various risks and uncertainties,
including: change of launch times, inventory availability, specific
site capabilities and other risks identified in the Company's most
recent Annual Report on Form 10-K and Quarterly Reports on Form
10-Q. Investors are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. The Company undertakes no obligation to update any
forward-looking statement in this press release.
Photo
- http://photos.prnewswire.com/prnh/20150302/179033
Logo - http://photos.prnewswire.com/prnh/20140903/142799
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/deckers-brands-launches-first-multi-brand-e-commerce-websites-in-asia-pacific-region-300044134.html
SOURCE Deckers Brands