Cumulus Media to Simplify Station Advertising Process Through Installation of WideOrbit Traffic Operations System Companywide
September 07 2017 - 8:00AM
Business Wire
WideOrbit and Cumulus Media announced today that they have
entered into a licensing agreement to install WO Traffic software
and other WideOrbit software at all 447 Cumulus Media radio
stations across the U.S. Under the terms of the agreement,
WideOrbit will provide Cumulus with a comprehensive operations
solution for traffic management, digital advertising, network and
barter ads, electronic payments, revenue optimization, and hosting.
The software allows all stations to log into the same database, and
will streamline corporate reporting and credit management, optimize
spot scheduling, and give Cumulus advertisers a simple, integrated
method for paying invoices with credit cards and ACH electronic
payments.
WideOrbit products will replace Cumulus’s Stratus traffic
system, with implementation expected to commence before the end of
the year and continue through the First Quarter of 2019.
Cumulus’s move to WideOrbit comes after an extensive search for
dedicated traffic software to simplify station advertising
processes while offering its managers greater business insight and
control.
“Cumulus is one of the radio industry’s marquee station groups,
so we are honored by its selection of WideOrbit to standardize its
advertising business operations,” said Eric R. Mathewson, Founder
and Chief Executive Officer, WideOrbit. “We look forward to helping
Cumulus simplify its technology infrastructure, grow revenue and
assure that its managers have timely, high-quality insights into
business performance. The WideOrbit solution will help Cumulus
strengthen its business and compete against other media
alternatives to win business from advertisers.”
“WideOrbit’s best-in-class traffic operations system will
support and propel our businesses across the U.S. by simplifying
and streamlining the advertising process,” said Mary G. Berner,
President and Chief Executive Officer, Cumulus Media. “This
step is another move to further integrate operating systems
companywide, empowering managers in local markets with tools to
maximize revenues by making it easier for our customers to buy
radio in every Cumulus market.”
About WideOrbit
WideOrbit is the technology platform for media companies
to connect audiences and ads, everywhere. Its mission is to
simplify media buying and selling by focusing on innovation,
customer delight, and value creation for both sides of media
transactions. Starting with its core traffic management solution,
WideOrbit centralizes operations and streamlines workflows for
radio, cable, and television companies. The company continues to
introduce new benefits to the media industry, including a
programmatic media exchange for increasing demand for advertising
inventory and improving campaign efficiency.
WideOrbit is headquartered in San Francisco with offices
worldwide. Customers include NBCUniversal, Tribune Media,
Entercom Communications, Raycom Media, TEGNA, AMC Networks and many
other top media companies around the world. Learn more at
wideorbit.com.
WideOrbit® and the WideOrbit logo® are among the trademarks of
WideOrbit. Other trademarks belong to their respective owners.
WideOrbit reserves the right to alter product and services
offerings, and specifications and pricing at any time without
notice, and is not responsible for errors that may appear in this
document. © 2017 WideOrbit Inc. All rights reserved.
About Cumulus Media
A leader in the radio broadcasting industry, Cumulus Media
(NASDAQ:CMLS) combines high-quality local programming with
iconic, nationally syndicated media, sports and entertainment
brands to deliver premium content choices to the 245 million people
reached each week through its 447 owned-and-operated stations
broadcasting in 90 US media markets (including eight of the top
10), 8,000 broadcast radio stations affiliated with its Westwood
One network and numerous digital channels. Together, the
Cumulus/Westwood One platforms make Cumulus Media one of the few
media companies that can provide advertisers with national reach
and local impact. Cumulus/Westwood One is the exclusive radio
broadcast partner to some of the largest brands in sports,
entertainment, news, and talk, including the NFL, the NCAA, the
Masters, the Olympics, the GRAMMYs, the Academy of Country Music
Awards, the American Music Awards, the Billboard Music Awards,
Westwood One News, and more. Additionally, it is the nation's
leading provider of country music and lifestyle content through its
NASH brand, which serves country fans nationwide through radio
programming, exclusive digital content, and live events. For more
information, visit www.cumulus.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170907005656/en/
WideOrbitShawn Roberts,
510-397-8743sroberts@wideorbit.comorDollinger Strategic
Communication for Cumulus MediaLisa Dollinger,
512-633-4084lisa@dollcomm.com