Cubic & Mastercard Study Shows New Yorkers Shifted to Public Transportation & Sharing Services During Councilman Ydanis Rodri...
November 16 2016 - 2:00AM
Business Wire
Urbanomics Mobility Project joint venture used
to demonstrate data science as a service at Smart City Expo in
Barcelona
Cubic Transportation Systems (CTS), a business unit of Cubic
Corporation (NYSE:CUB), and Mastercard (NYSE:MA) today announced
the publication of their report about transportation demand and
retail impact assessment resulting from New York City’s “Car Free
Day NYC” at the Smart City Expo World Congress, held in Barcelona
from November 15 – 17. Cubic and Mastercard leveraged the
Urbanomics Mobility Project, a Cubic-Mastercard co-developed data
analysis toolset for fueling smarter and more inclusive cities, in
undertaking their assessment based on public transportation data
and insights derived from anonymized and aggregated transaction
data.
Cubic’s Urban Insights group and Mastercard collaborated on a
request from New York City Councilman Ydanis Rodriguez to measure
the impact of Car Free Day NYC held in April. As the transportation
committee chair of the city’s first Earth Day event, Councilman
Rodriguez organized the initiative with a strong coalition of local
support toward the goal of reducing single-occupancy vehicle use
and stimulating dialogue around environmental issues.
Specific objectives of Councilman Rodriguez’s request included
measuring changes in public transportation demand, traveler spend
behavior around car-free zones and the impact of redistributed
traffic on business areas in proximity to car-free zones. The
one-day event resulted in an increase of more than 30,000 riders
than the season’s daily average on the MTA subway, and public data
for other services like bike share also showed a statistically
significant increase in usage. For retail stores, there were no
significant adverse effects on commercial activity in the
surrounding areas, despite road closures created to facilitate and
support the spirit of the event.
"Car Free Day NYC is about rethinking street space and how our
largest urban environments move people around," said Council
Transportation Chair Ydanis Rodriguez. "We made great strides in
the inaugural event this year, measured by the great partnership of
Cubic and Mastercard, and we hope to build upon these efforts on
Earth Day in 2017. Now more than ever, we must be cognizant of our
impact on the environment and choosing to travel in modes that
don't damage or hurt our planet is an easy way to contribute to a
healthier planet. We showed on the first-ever Car Free Day in New
York City that not only can we lower our reliance on single
occupancy vehicles, but that it is as good for our small businesses
as our environment. I look forward to even more success in year two
and thank Cubic and Mastercard for their great work."
“The power of Cubic and Mastercard’s partnership demonstrates
how we were able to combine public transportation data and insights
derived from anonymized and aggregated transaction data to deliver
a meaningful analysis on the impact of the event,” said Matt Cole,
president of Cubic Transportation Systems. “Public agencies often
don’t have ready access to the depth of resourcing in data science
to conduct such a study around singular events. By providing these
services in combination with the technical tools, we can help
customers conduct deeper analyses on the impact to transportation
and on merchants and the tax base to build on this year’s success
and improve the next.”
“Mastercard and Cubic delivered data analytics around a smart
city policy intervention, serving as a springboard for future
analysis for New York City,” said Carlos Menendez, president
Enterprise Partnerships, Mastercard. “By combining insights from
city government, the private sector and academia we stand a better
chance to address the pressing issues of managing traffic
congestion and improving quality of life for residents and visitors
alike.”
Urban Insights and Mastercard will demonstrate the Urbanomics
Mobility Project on Mastercard’s stand #C318 during the Smart City
Expo, held at the Gran Via Venue in Barcelona, Spain. Follow Cubic
Transportation Systems at @CubicTS on Twitter and join the
conversation on social media with #SCEWC16.
About Cubic Corporation
Cubic Corporation designs, integrates and operates systems,
products and services focused in the transportation, defense
training and secure communications markets. Cubic Transportation
Systems is a leading integrator of payment and information
technology and services to create intelligent travel solutions for
transportation authorities and operators. Cubic Global Defense is a
leading provider of live, virtual, constructive and game-based
training solutions, special operations and intelligence for the
U.S. and allied forces. Cubic Mission Solutions provides networked
Command, Control, Communications, Computers, Intelligence,
Surveillance and Reconnaissance (C4ISR) capabilities for defense,
intelligence, security and commercial missions. For more
information about Cubic, please visit the company's website
at www.cubic.com or on Twitter @CubicCorp.
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com, is a
technology company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in
more than 210 countries and territories. Mastercard products and
solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more
secure and more efficient for everyone. Follow us on
Twitter @MastercardNews, join the discussion on
the Beyond the Transaction
Blog and subscribe for the latest news on
the Engagement Bureau.
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version on businesswire.com: http://www.businesswire.com/news/home/20161115006774/en/
Zeno Group for Cubic Transportation SystemsHannah
WilliamsDirector, Technology+44 20 3047
2675hannah.williams@zenogroup.comorCubic CorporationLaura
ChonCorporate Communications+1
858-505-2181laura.chon@cubic.comorMastercardBernhard MorsVice
President, Mastercard Worldwide Communications+1
914-249-2295bernhard.mors@mastercard.com
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