Cooper Tire Launches New Tread Wisely Mobile App to Help Young Drivers be Safer on the Road; Teams with the National Organiza...
May 25 2017 - 8:00AM
Business Wire
First-of-its-kind app offers safety information
and unique features that young drivers want to use and their
parents are glad they use; app is endorsed by father-daughter Unser
racing duo
Just in time for the summer driving season, Cooper Tire &
Rubber Company today announced the launch of a new Tread Wisely
mobile app. Designed to promote tire and vehicle safety among teens
and young adults, the first-of-its-kind app empowers young drivers
by putting safety information, how-to videos and unique features
directly into their hands when and where they need it most. Cooper
created the app in partnership with the National Organizations for
Youth Safety (NOYS).
This Smart News Release features multimedia.
View the full release here:
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Teen race car driver Loni Unser and her
father Johnny Unser of the Unser racing dynasty are helping to
raise awareness of driver safety for teens and young adults through
the Tread Wisely program, an initiative of Cooper Tire & Rubber
Company and the National Organizations for Youth Safety (NOYS). The
effort includes a new, free app that’s loaded with safety features
such as how-to videos, tire safety check information and reminders,
and a unique feature called “I Got There,” which helps young
drivers remember to let their parents know when they’ve made it
safely to their destination. (Photo: Business Wire)
The new Tread Wisely app is free and available for download from
the App Store (iOS) or Google Play Store (Android). It is full of
useful tire and vehicle safety features, including:
- A unique “I Got There” feature that
represents a solution to the age-old problem of worried parents
pleading with sometimes forgetful young drivers to let them know
when they arrive safely at their destination. “I Got There” allows
users to set a reminder to contact their parents or friends once
they’ve arrived, and with just a couple of touches, sends a
pre-written text to any number of recipients, letting loved ones
know that young drivers have made it safely.
- A series of easy how-to videos
featuring race car driver Arie Luyendyk, Jr. on topics including
how to change a flat tire, what to do if involved in an accident,
what to do if pulled over by law enforcement, and more.
- Reminders to complete monthly safety
checks including proper tire inflation pressure, tread depth and
overall tire condition.
- Rewards for performing regular safety
checks and learning about vehicle safety. Users can earn points by
completing various tasks within the app and can attain
ever-increasing ranks for the chance to win prizes such as gift
cards that can be redeemed for gasoline, food or other items.
Certain actions, such as sharing the app with family, friends and
others, will also earn special badges for users.
“Tires are the only thing connecting vehicles to the road, and
that’s why we are approaching driver safety from the tires up,
hoping to make our roads safer for young people, their friends,
families and the driving public,” said Anne Roman, Cooper’s Vice
President of Communications & Public Affairs. “Tires are often
overlooked, especially by young drivers, but are extremely
important to road safety. That is why we have created this new
mobile app. It puts a combination of tire safety information, easy
how-to videos, automatic safety check reminders, and special
features together in one place and directly into the hands of young
drivers to use before and after they drive—not during. Plus, we’ve
built-in an element of fun and competition where nearly every use
of the app can help users earn points that make them eligible to
win prizes. Importantly, the content on the app is shareable, so
young drivers can help those they know and love be safer too,” she
added.
According to Loni Unser, 19-year-old daughter of Johnny Unser of
the legendary Unser racing family, and a rookie racer herself, the
Tread Wisely app is long overdue. “Growing up around racing my
entire life and now racing myself, I know how important tires are
to safe, successful driving. In this way, I’ve been lucky, but most
drivers my age haven’t experienced what I have, and they don’t
really understand just how important tires are to their safety on
the road. That’s why I am so proud to join with my dad as the
official spokespersons for the new Tread Wisely app. Now young
drivers have tire and vehicle safety information right on their
phones and the information is presented in a fast, fun way. I use
the app and can honestly say that ‘I Got There’ is genius for
keeping peace in our family!”
The Tread Wisely app is part of a larger tire and vehicle safety
program for young drivers developed in 2016 when Cooper adopted
this as a signature philanthropy cause and selected NOYS as a
partner in its efforts to educate and motivate young people to take
necessary precautions and important safety measures when it comes
to their tires and driving. In fact, the two organizations have
teamed up to share life-saving messages about tire safety through
Tread Wisely social media channels, the web, special youth-directed
safety events, and on the ground in communities across the United
States. Hundreds of Cooper employees have signed up to serve
year-round as Tread Wisely volunteers, demonstrating tire safety in
schools, at sporting events, churches and other venues, reaching
young drivers in the communities where they live and work.
Anita Boles, Chief Executive Officer of NOYS, said that her
organization and Cooper have recently expanded the grassroots power
of the Tread Wisely program in a new way. “We have hand-selected a
special team of Tread Wisely Youth Ambassadors from all over the
nation who, among other duties, are charged with deploying a
national Tread Wisely challenge to engage youth in tire safety
strategies,” she said. “We expect to see great growth in the number
of youth who know how to check their tires for safety and routinely
perform these checks while also sharing this important information
with their friends and family. This positive, proactive campaign
approach with peer-to-peer education at its core represents great
potential for prevention and improved road safety for our youth. We
couldn’t be prouder to be a partner with Cooper in this
effort.”
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent
company of a global family of companies that specializes in the
design, manufacture, marketing and sale of passenger car, light
truck, medium truck, motorcycle and racing tires. Cooper's
headquarters is in Findlay, Ohio, with manufacturing, sales,
distribution, technical and design operations within its family of
companies located in more than one dozen countries around the
world. For more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire or www.twitter.com/coopertire.
About NOYS
NOYS was originally founded as the Traffic Safety Collaboration,
and for its first 10 years was supported by funding from government
agencies, including the Department of Transportation. In 2005, NOYS
became a 501(c)(3) organization and incorporated as the National
Organizations for Youth Safety, and has since grown to include over
80 national member organizations. NOYS continues to maintain a
strong focus in traffic safety with support from government and
business and industry, and has expanded to include other safety
areas such as injury prevention, substance abuse prevention, and
violence prevention.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170525005027/en/
Cooper Media Contact:Anne Roman,
419-429-7189alroman@coopertire.comorNOYS Media
Contact:Tiffany Aurora, 202-760-0200taurora@noys.org
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