OMAHA, Neb., March 4, 2014 /PRNewswire/ -- More than one
in five of all children1 and more than one in four
Latino children1 in this country may not know where
their next meal is coming from. ConAgra Foods and P&G are
building a community of people to make a difference and help donate
up to 7 million meals in 2014 through the Child Hunger Ends Here
program. Look for the red pushpin and locate the code found on
specially marked ConAgra Foods and P&G products. For each
8-digit code entered at www.ChildHungerEndsHere.com or
Facebook.com/ChildHungerEndsHere from March through August 2014, ConAgra Foods or P&G,
respectively, will donate the monetary equivalent of one meal to
Feeding America3, the leading domestic hunger-relief
organization.
The 2014 Child Hunger Ends Here campaign is supported by
Hunter Hayes, who will lend his
voice to spread awareness for child hunger while asking consumers
to take action by entering a code found on participating ConAgra
Foods and P&G products. In his new hit single, "Invisible,"
Hayes brings visibility to the nearly 16 million children who are
living in food insecure households in the
United States. 1 For every download of
"Invisible" on iTunes, Child Hunger Ends Here will donate the
monetary equivalent of one meal to Feeding America, up to 1 million
meals 2. As a presenting sponsor of Hayes' "We're Not
Invisible" tour, kicking off March
20, Child Hunger Ends Here will be activating efforts across
the country encouraging consumers to take action in the fight
against child hunger. The campaign will also be supported with
retail promotions, national TV integrations and a social media
campaign.
"I'm proud to partner with ConAgra Foods' Child Hunger Ends Here
program to share the message of hope in the fight against child
hunger," says Hayes. "My new single 'Invisible' speaks to anyone
who has ever felt outcast, alone, or invisible, including children
who suffer from food insecurity. Hungry kids are in our schools,
our neighborhoods and even right next door."
Consumers can easily participate by going to their local grocery
stores and looking for the red pushpin and code on specially marked
packages of 42 select ConAgra Foods and P&G brands, including
Banquet®, Chef Boyardee®, Healthy Choice®, Hunt's®, Pampers®,
Bounty®, Tide® and Pantene®, then visiting
www.ChildHungerEndsHere.com or Facebook.com/ChildHungerEndsHere to
enter the eight-digit code found on the package. For each code
entered, the equivalent of one meal3 will be donated to
Feeding America. Codes can be entered through June 2014 for P&G brands and August 2014 for ConAgra Foods brands. While
entering codes, consumers will be able to submit their zip codes to
support the local Feeding America food bank serving their
community. Up to ten local food banks with the highest number of
zip codes entered within their service area will receive the
monetary equivalent of a 100,000-meal donation ($11,111).
"For more than 20 years, ConAgra Foods has provided funds,
expertise and food to fight child hunger, and while there's been
progress, child hunger continues to be a problem across America. We
created the Child Hunger Ends Here program in 2010 to raise more
awareness of this serious issue, and we've made it simple for
consumers to get involved by starting with a code – one code equals
one meal," says Gary Rodkin, CEO of
ConAgra Foods. "Now, by partnering with P&G, we hope to have an
even bigger impact and encourage more consumers to help us end
child hunger in the U.S."
By partnering with P&G, participating Child Hunger Ends Here
brands are doubled, making it easier for consumers to join the
fight against child hunger.
"We are incredibly grateful for ConAgra Foods' ongoing
commitment to fight domestic child hunger, and we are delighted
that this year our longtime partner P&G will join the robust
Child Hunger Ends Here program," says Bob
Aiken, CEO of Feeding America, "Through our national network
of food banks, we help feed 14 million children each year, which we
could not accomplish without the support of our partners and the
engagement of their consumers."
In addition to partnering with celebrity talent, ConAgra Foods
enlists its own talent for the company's Month of Service in April.
Employees at locations nationwide will volunteer at local Feeding
America food banks, pack boxes of food and serve meals. The company
hopes to exceed the more than 7,000 hours employees volunteered
during last year's Week of Service.
Since 1993, through their partnerships with Feeding America,
ConAgra Foods and ConAgra Foods Foundation have provided more than
325 million pounds of food and invested more than $37 million in capacity building, child hunger
programs and groundbreaking research. The Foundation, a separate
501(c)(3) nonprofit entity primarily funded by the company, has a
$10 million, 5-year commitment to Feeding America, the largest
donation ever made to Feeding America specifically to fight child
hunger.
For more information, visit www.ChildHungerEndsHere.com. You can
also follow the discussion at Facebook.com/ChildHungerEndsHere, or
follow along on Twitter and Instagram at @ChildHungerEnds.
About ConAgra Foods
ConAgra Foods, Inc., (NYSE: CAG)
is one of North America's largest packaged food companies
with branded and private branded food found in 99 percent of
America's households, as well as a strong commercial foods business
serving restaurants and foodservice operations globally. Consumers
can find recognized brands such as Banquet®, Chef Boyardee®, Egg
Beaters®, Healthy Choice®, Hebrew National®, Hunt's®, Marie
Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®,
Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods
brands, along with food sold by ConAgra Foods under
private brand labels, in grocery, convenience, mass merchandise,
club and drug stores. Additionally, ConAgra
Foods supplies frozen potato and sweet potato products as well
as other vegetable, spice, bakery and grain products to commercial
and foodservice customers. ConAgra Foods operates
ReadySetEat.com, an interactive recipe website that provides
consumers with easy dinner recipes and more. For more information,
please visit us at www.conagrafoods.com
About ConAgra Foods Foundation
The ConAgra Foods
Foundation, through its Nourish Today, Flourish Tomorrow platform,
is dedicated to raising awareness of the nearly 16 million children
in America who are at risk of hunger and live in food insecure
homes where they may not have enough food to live active, healthful
lives. It aggressively pursues sustainable solutions in the fight
against child hunger. And the Foundation is committed to building a
community of people who are passionate about ensuring that all kids
have access to the food and facts they need to eat nutritiously
while living balanced lifestyles and succeeding in school and life.
ConAgra Foods Foundation invests in national and local partnerships
with high-impact, not-for-profit organizations, such as Feeding
America and 4H that take an innovative approach to addressing
needs in the core areas of hunger and nutrition education. For more
information, please visit www.conagrafoods.com
or www.facebook.com/conagrafoods The ConAgra Foods
Foundation is primarily funded by ConAgra Foods.
About Procter & Gamble (P&G)
P&G
serves approximately 4.8 billion people around the world with
its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Ace®, Always®, Ambi
Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®,
Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®,
Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®,
Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The
P&G community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
About Feeding America
Feeding America is a nationwide network of more than 200 food banks
that leads the fight against hunger in the United States. Together, we provide food
to more than 37 million people through 61,000 food pantries, soup
kitchens, and shelters in communities across America. Feeding
America also supports programs that improve food security among the
people we serve; educates the public about the problem of hunger;
and advocates for legislation that protects people from going
hungry. Individuals, charities, businesses and government all have
a role in ending hunger. Donate. Volunteer. Advocate. Educate.
Together we can solve hunger. Visit http://www.feedingamerica.org/.
Find us on Facebook at www.facebook.com/FeedingAmerica or follow us
on Twitter at www.twitter.com/FeedingAmerica.
About Hunter
Hayes
Four-time GRAMMY nominated artist, Hunter Hayes, is a multi-talented performer,
musician, producer, and writer. His brand new single,
"Invisible," off his forth-coming release due this May, showcases
Hunter's growth not only as an artist but as a songwriter,
taking the listener on an emotional journey lyrically; "Trust the
one who's been where you are, wishing all it was, was sticks
and stones. Those words cut deep but they don't mean you're all
alone and you're not invisible."
His critically acclaimed Atlantic Records self-titled album
garnered three consecutive No. 1 singles, selling over
eight million singles to date while the album itself has been
certified platinum by the R.I.A.A. His current Grammy
nomination for Best Country Solo Performance for his No. 1
single "I Want Crazy" marks his fourth Grammy nomination off
his debut release. Hunter is currently featured as one of
Forbes Magazine's "30 Under 30" and has played over 500
dates since 2011. The Louisiana native has headlined sold out venues
across the US and Canada and
recently wrapped the sold out CMT On Tour: Hunter Hayes' Let's Be Crazy tour this past
fall.
1 USDA Household Food Security in the U.S.
2012, (Sept. 2013)
2 For every "Invisible" song iTunes
download between 1/27/14 and 4/4/14,
ConAgra Foods will donate the monetary equivalent of one meal
(11.1¢) to Feeding America, up to 1 million meals. Valid in U.S.
and Puerto Rico only.
3Enter the eight-digit code found on
participating products. For every ConAgra Foods code entered,
ConAgra Foods will donate 11.1¢ and for every P&G code entered,
P&G will donate 11.1¢, the cost for Feeding America to provide
one meal through its network of local food banks. ConAgra Foods
codes must be entered by 8/28/14 and
P&G codes must be entered by 6/16/14. ConAgra Foods will donate
up to 5 million meals with a guaranteed minimum donation of 1
million meals ($111,111) and P&G
will donate up to 2 million meals with a guaranteed minimum of 1
million meals ($111,111). Limit 5
code entries per person/computer each day. See
ChildHungerEndsHere.com for complete details and a list of
participating brands. Valid in U.S. and Puerto Rico only. © ConAgra Foods, Inc. All
Rights Reserved. © 2014 Proctor & Gamble.
SOURCE ConAgra Foods