ConAgra Foods Names Darren Serrao Chief Growth Officer
August 17 2015 - 1:08PM
Business Wire
ConAgra Foods, Inc. (NYSE: CAG) announced Darren Serrao has been
appointed to the new position of chief growth officer, effective
today, August 17, 2015. Serrao will report to chief executive
officer, Sean Connolly.
“Darren is a talented industry veteran with significant
leadership experience who will be a tremendous addition to our
team,” said Sean Connolly, chief executive officer, ConAgra Foods.
“Darren brings proven innovation and new product development
expertise, operational experience and a strong consumer focus. This
appointment reflects our ongoing effort to remake ConAgra Foods
into a focused, higher-margin, more contemporary and
higher-performing company. I look forward to the many contributions
Darren will make as we continue to execute our strategy.”
As chief growth officer, Serrao will lead the Growth Center of
Excellence at ConAgra Foods that includes insights, innovation,
research and development and marketing. The Growth Center joins
multiple departments to improve connectivity and boost
speed-to-market, ensuring strong insights lead to relevant and
timely products with the right marketing support.
Darren Serrao said, “I am pleased to join ConAgra Foods to help
drive the next stage of the company’s growth. I look forward to
working closely with Sean and the rest of the talented ConAgra
Foods team as we implement a focused and cohesive approach to
innovation and marketing.”
About Darren SerraoDarren Serrao was most recently senior vice
president, chief marketing and commercial officer at Campbell Soup
where he led the U.S. consumer business, Campbell's largest line of
business. Previously he was vice president of innovation and
business development for Campbell North America where he
accelerated the business's growth from innovation and acquisition.
Serrao also held several P&L and marketing positions during his
career, including roles with PepsiCo and Unilever. Serrao earned
his bachelor’s degree from Carleton University in Ottawa, Ont.,
Canada.
About ConAgra FoodsConAgra Foods, Inc., (NYSE: CAG) is
one of North America's largest packaged
food companies with branded and private branded food found in
99 percent of America’s households, as well as a strong
commercial foods business serving restaurants and foodservice
operations globally. Consumers can find recognized brands such
as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®,
Hebrew National®, Hunt's®, Marie Callender's®,
Orville Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim
Jim®, Snack Pack® and many other ConAgra Foods brands, along
with food sold by ConAgra Foods under private brand
labels, in grocery, convenience, mass merchandise, club and
drug stores. Additionally, ConAgra Foods supplies frozen
potato and sweet potato products as well as other vegetable, spice,
bakery and grain products to commercial and foodservice
customers. ConAgra Foods operates ReadySetEat.com,
an interactive recipe website that provides consumers with easy
dinner recipes and more. For more information, please visit us
at www.conagrafoods.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150817006043/en/
ConAgra Foods, Inc.Media:Lanie Friedman,
630-857-1086Lanie.Friedman@ConAgraFoods.comorInvestors:Chris
Klinefelter, 402-240-4154Chris.Klinefelter@ConAgraFoods.com
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