Citrix Data Reveal New Global Trends in Consumer and Enterprise Mobility
February 10 2015 - 8:00AM
Business Wire
Latest Mobile Analytics Report Shows Rapid Rise
in Mobile Video Consumption and Impact of Larger Format Devices;
Underscores Pitfalls and Opportunities for Mobile Operators and
Enterprise IT
Citrix today published the Citrix Mobile Analytics Report for
the first half of 2015. For the first time, the Mobile Analytics
Report addresses both mobile subscriber and business mobility
trends, drawing on data from a global cross-section of mobile
network operators and enterprises. The report provides valuable
insight into the latest mobility trends that impact consumers,
enterprises and mobile operators across the entire mobile
ecosystem. Key findings from the report include:
iPhone 6 Plus Generates 2X the Data of iPhone 6
Mobile subscribers that own an iPhone 6 Plus use twice as much
data as iPhone 6 users – a difference attributable to more video
viewing on the larger screen. Both subscribers and enterprise IT
departments need to be aware of how phablet-sized devices impact
mobile data pricing plans and enterprise budgets.
Mobile Experience Defined by Video
As mobile data consumption grows, the mobile user experience is,
increasingly, a video experience. To illustrate, the top five
mobile games ranked by data volume now all contain video, compared
to only two of the top five in Q1 2014. Further, sports-related
video content on mobile has more than doubled, from 21 percent of
all sports content over mobile in Q3 2014 to 50 percent in Q1 2015.
As video becomes ubiquitous on mobile, video optimization will play
a key role in ensuring an acceptable experience for both consumers
and enterprises.
Number of Managed Devices Nearly Doubled for
Businesses
The number of enterprise-managed devices has increased 72
percent year-over-year, and clear regional and vertical trends are
emerging: iOS remains the dominant mobile platform in the
enterprise at 64 percent worldwide, Android is gaining popularity
in Asia, and Windows is more than twice as popular in EMEA (16
percent) as it is in North America (7 percent). Deeper analysis
also shows that the distribution of mobile OS platforms vary by
industry segment with 71 percent of managed devices in the
financial industry being on iOS and 39 percent penetration of
managed Android devices in healthcare. Further, the latest findings
in the report highlight the dual whitelisting and blacklisting of
productivity and collaboration apps across organizations - a sign
of both growing sophistication in the way many enterprises empower
and manage employee mobility.
Quote
Chris Fleck, Vice President of Mobility Solutions and
Alliances, Citrix
"The line between personal and business mobility continues to
blur as people routinely use the same smartphones and tablets
across every part of their lives. It’s no longer possible to
maintain artificial boundaries of personal and business mobility.
With insights into the latest mobile user behavior, preferences and
needs, the Mobile Analytics Report provides a window into the
potential pitfalls and opportunities for mobile operators and
enterprise IT to deliver mobile experiences that people expect at
home, work, and play.”
Methodology
This report is an analysis of anonymously sourced information
encompassing both mobile subscriber and business mobility data
drawn from a global cross-section of Citrix customers. Data sources
include the ByteMobile traffic reporting solution and the XenMobile
enterprise mobility management solution.
Related Links
- Report: Citrix Mobile Analytics Report,
February 2015
- Blog: iPhone 6 Plus Users Consume 2X
More Data than iPhone 6 Users
- Blog: Key Takeaways for Enterprises
from the 2015 Citrix Mobile Analytics Report
Follow Citrix
- Twitter: @Citrix @ByteMobile @XenMobile
@CitrixPR
- Facebook: Citrix
About Citrix
Citrix (NASDAQ:CTXS) is leading the transition to
software-defining the workplace, uniting virtualization, mobility
management, networking and SaaS solutions to enable new ways for
businesses and people to work better. Citrix solutions power
business mobility through secure, mobile workspaces that provide
people with instant access to apps, desktops, data and
communications on any device, over any network and cloud. With
annual revenue in 2014 of $3.14 billion, Citrix solutions are in
use at more than 330,000 organizations and by over 100 million
users globally. Learn more at www.citrix.com.
For Citrix Investors
This release contains forward-looking statements which are made
pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933 and of Section 21E of the Securities
Exchange Act of 1934. The forward-looking statements in this
release do not constitute guarantees of future performance. Those
statements involve a number of factors that could cause actual
results to differ materially, including risks associated with the
impact of the global economy and uncertainty in the IT spending
environment, revenue growth and recognition of revenue, products
and services, their development and distribution, product demand
and pipeline, economic and competitive factors, the Company's key
strategic relationships as well as other risks detailed in the
Company's filings with the Securities and Exchange Commission.
Citrix assumes no obligation to update any forward-looking
information contained in this press release or with respect to the
announcements described herein. The information provided is for
informational purposes only and is not a commitment, promise or
legal obligation to deliver any material, code or functionality and
should not be relied upon in making purchasing decisions or
incorporated into any contract.
© 2015 Citrix Systems, Inc. All rights reserved. Citrix,
XenMobile, and ByteMobile are trademarks of Citrix Systems, Inc.
and/or one or more of its subsidiaries, and may be registered in
the U.S. Patent and Trademark Office and in other countries. iPhone
is a trademark of Apple Inc., registered in the U.S. and in other
countries.
CitrixFor media inquiriesMelissa Pereira,
408-490-2580melissa.pereira@citrix.comorJuanita Mo,
408-567-4047juanita.mo@citrix.com
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